Today, we’re delighted to share some important news: we’ve made managing campaigns in your Dashboard easier and more convenient.
Introducing the new Overall Statistics section in Dashboard is designed to enhance your campaign management and deliver the desired results.
To effectively manage your marketing campaigns, you need data. Simply access your personal account on Jooble and use the analytics to set the most favorable price based on your needs. This will help you make wise budget decisions and maximize your profits.
The Overall Statistics section contains all the information about your campaign. It summarises key results, including the number of published jobs within a certain period, the number of clicks, and the average cost per click. Additionally, if you have tracking installed, Jooble will display conversion data.
You’ll find several subsections with helpful information in the Overall Statistics section:
Easily evaluate general statistics for a selected period and campaign. This includes average jobs, number of clicks, and average cost per click. Graphs are available to assess your campaign’s performance visually. The dashboard also helps you correlate the number of clicks, conversions, and the budget used.
Access general statistics on vacancies within a selected period and campaign. The table allows you to analyse data for each campaign, revealing vacancy rate trends.
Similar to the Jobs section, this provides analytics on the number of clicks for each campaign, including rejected clicks such as duplicates or bot traffic.
If tracking is enabled, you can view your campaigns’ current CPA (Cost Per Acquisition) and Conversion rate in this section. Analyse changes in traffic quality over time and see the breakdown for each segment in your account.
The Budgets section enhances campaign budget management by providing information on funding changes for a particular period or campaign. Pay attention to the table at the bottom of the Budget Details by Campaign page, as it offers an approximate forecast of expenses by the end of the month.
Vacancies by categories
This section segments jobs into categories for your ease and convenience. With the new functionality, you can select a category individually or view all jobs from the feeds at once. Understanding the cost differences among various job categories can help you optimise your campaigns and achieve better results.