SEO Site Manager - GAME, Evans and Studio

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. 

Why join us? 

Our vision -  we are building the planet’s most admired and compelling brand ecosystem 

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences 

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: 

• Own it and back yourself - Own the basics, own your role and own the result 

• Think without limits -  Think, think fast, think fearlessly 

• Be relevant -  Relevant to our people, our partners and the planet 

Are you ready to join the Fearless? 

Job Description

The Role:

The SEO Site Manager is responsible for strategy, performance and execution of SEO for the Frasers Groups sports brands of Evans Cycles, GAME and Studio. Reporting into the SEO Lead, with support from external partners (including Botify and Pi Datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.

Key Responsibilities:

• SEO performance – owning, driving and optimising performance on Evans Cycles, GAME and Studio
• Delivering the SEO strategy - work with the SEO Lead to develop the sites’ SEO roadmap and strategy
• Carry out keyword research and manage site technical issues to support SEO roadmap
• Reporting and KPIs – monitor and improve the sites’ KPIs and revenue targets
• Insight and opportunity analysis – highlight opportunities and developments across the channel
• PR Campaigns - work with the SEO Lead to deliver SEO link building campaigns 
• Best practice – stay abreast of and contribute to wider industry developments
• Share initiatives, best practices and results

Qualifications

• Hands-on experience in an SEO-focused role
• Strong focus on the technical aspects of SEO
• Working knowledge of link building using various techniques
• Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
• Experience with keyword research and strategy, daily optimisation, test plan construction, and in-depth analysis
• Experience in creating and presenting campaign reports including ROI and conversion rates
• Strong understanding of web usability and site design. A quantitative approach to traffic measurement and experience with collecting and interpreting site visitor statistics
• Research skills to identify, build, and prioritise essential keyword sets
• Excellent problem solving and analytical skills
• Ability to self-manage and keep track of multiple projects
• Genuine passion for SEO and online marketing
• Experience with content marketing and social campaigns

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - 

Employee Welfare 

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.