Marketing Manager

Maternity cover - January to November 2027 | Full or part-time (0.8)

About us

At the National Institute of Teaching (NIoT), we believe teaching is a fundamental societal good - a privilege, a responsibility and one of the most powerful ways to shape the future. Our programmes are created by teachers and leaders who understand the reality of school life, and we work with schools across the country to help great teaching reach even further.

Now we’re looking for a creative, curious and commercially minded Marketing Manager to join our Engagement and Impact team during a period of maternity cover, due to start in early January until approximately November 2027. You’ll help bring our programmes, research and story to life- reaching the teachers and leaders who can turn that work into real impact.

About the role

This is an ideal opportunity for an experienced campaign marketer who loves turning insight into action. You’ll combine sharp storytelling with confident use of data, working with senior stakeholders and colleagues across the organisation in a fast-moving, collaborative environment.

As Marketing Manager, you’ll take campaigns from first spark to final result. Working with our external digital agency, you’ll design and deliver end-to-end recruitment marketing that cuts through, connects with the right audiences and helps our programmes thrive.

No two days will look quite the same. One moment you might be shaping a national campaign; the next, exploring performance data, refining our brand or working with programme teams to uncover the story that will inspire someone to take their next step.

The role is hybrid, with the majority of your time spent working from home and the opportunity to connect with colleagues in person at one of our campuses around once a fortnight.

If you enjoy variety, collaboration and the chance to make a visible difference, we’d love to hear from you.

Essential criteria

• A commitment to the aims of the National Institute of Teaching

• Strong oral and written communication and presentation skills

• Attention to detail

• Experience in running national recruitment campaigns

• Experience in running digital marketing campaigns for multiple internal products or services, including on social media

• Ability to evaluate and communicate the effectiveness of marketing campaigns and recommend improvements

• Experience of Google Adwords and PPC advertising

• Confidence and skill in using and analysing data to support KPI reporting and to enable continuous improvement

• Experience of CRM and marketing automation

• Ability to build collaborative and consultative relationships across the organisation, and to align varied, often competing, interests

• Deep understanding of the education sector

• A commitment to equality, diversity and inclusion

Desirable criteria

• Experience with Microsoft Dynamics

• Previous experience in working in a distributed team where key stakeholders are based across the country

• Previous experience in working with a start-up or of setting up marketing processes from scratch

• Experience in both B2B and B2C marketing

Key benefits

• Flexible & Hybrid working

• At least 27 days’ holiday a year (plus 8 bank holidays)

• Local Government Pension Scheme

• Comprehensive employee benefits including enhanced parental leave

The National Institute of Teaching is committed to creating a diverse environment and ensuring that all qualified applicants receive equal consideration for employment. We are committed to fair and inclusive recruitment practices and are open to job shares, secondments, part-time, and flexible working schedules.

We think a wide range of different work and educational experiences could support you to be successful in this role. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.

How to apply

For more information and to apply, please visit our vacancies page:

If you have any queries about this role, please email us at View email address on tes.com

Closing date: 5 November 2026.

Interview dates: 12 and 13 November 2026.

We reserve the right to close this vacancy early if we receive a high volume of applications.

Candidates must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role.

This post requires a satisfactory enhanced disclosure from the Disclosure and Barring Service (DBS) with a Children’s Barred List Check and Occupational Health Check is required as a condition of employment.