Marketing Specialist - Mandarin Speaking

Role Overview

This is a core frontline marketing role with end-to-end ownership of user growth and brand marketing in Glasgow. You will be responsible for the full cycle of local marketing operations – from offline ground promotion and new user acquisition, to user community operation and conversion, part-time team management, and data-driven marketing optimisation. You will be the key driver of user growth and brand influence for HungryPanda in the Glasgowregion.

Key Duties & Responsibilities

- Plan and execute full-cycle offline ground promotion activities, including booth setup, building sweeps, campus and community promotions, to acquire new users and meet phased new user acquisition targets

- Operate local user communities, develop user activation and retention strategies, guide new users to complete their first order or App download, improve new user conversion rates, and promote marketing activities within the communities

- Take full ownership of the recruitment, training, scheduling and daily management of part-time ground promotion staff, to ensure the efficient and orderly operation of the local promotion team

- Develop detailed activity schedules and execution plans, track user acquisition and marketing performance data, conduct regular performance reviews, and optimise marketing strategies iteratively

- Manage customer acquisition cost (CAC), allocate marketing budget resources reasonably, and continuously explore and test cost-effective user acquisition channels

- Handle unexpected situations during marketing activities (including venue changes, weather issues, temporary staff shortages, etc.), quickly develop alternative contingency plans, and ensure the smooth execution of all activities

What We’re Looking For

Must Have (Essential, Non-Negotiable Requirements)

- Fluent in both spoken and written Mandarin Chinese and English (mandatory for daily user communication, community operation and cross-team collaboration)

- Systematic planning and management capabilities for marketing planning, operation execution and promotion channel management

- Balanced creative thinking and data analysis skills, with a sharp insight into the overseas Chinese market and consumer behaviour

- Previous work or internship experience in marketing-related roles, with a solid understanding of basic marketing workflows

- Excellent communication, coordination and project execution skills, with the ability to work under pressure in a fast-paced environment

- Valid right to work in the UK, and able to be based in Glasgow full-time

Nice to Have (Bonus Points)

- Previous experience in ground promotion, user growth or local marketing in the UK, especially in Glasgow

- Successful cases of user acquisition or community operation, with proven results in improving conversion rates

- Experience in managing part-time or frontline teams

- Familiarity with the overseas Chinese catering and lifestyle service industry

- Experience in a fast-growing internet or e-commerce business