Retention Marketing Lead

About The Role

Ready to shape marketing strategies that keep customers engaged, valued, and loyal? Looking to lead campaigns that make a measurable difference in a fast paced environment? At EDF, “Success is Personal” – and in this role, your impact will be felt every day.

The Opportunity

As our Retention Marketing Lead, you’ll play a key role in designing and delivering strategies that strengthen customer relationships and reduce churn. You’ll lead multi-channel campaigns and influence how we connect with customers, contributing to our journey towards An Electric Britain.

You’ll join us on a salary starting at £45,760 per annum. This is a hybrid role, working from home with time in our #Hove office at least a couple of times a week, offering flexibility alongside team collaboration.

Working across dynamic teams, you’ll shape customer journeys end to end and use insights to continuously improve performance. You’ll have the opportunity to innovate, test, and learn – helping us deliver meaningful engagement at scale.

Who You Are

We’re looking for a Retention Marketing Lead who combines strategic thinking with hands-on delivery and thrives in a fast-paced, reactive environment. To be shortlisted, you need to offer…

• Extensive experience in B2C marketing communications within energy or another regulated industry
• A strong track record of developing customer marketing strategies and delivering multi-channel campaigns at scale
• Experience working with automated marketing platforms and CRM tools such as Braze
• Experience leading campaigns from idea through to delivery, including measuring impact and optimising performance
• Strong experience structuring clear, targeted communications with compelling calls to action
• Meticulous attention to detail across all campaign activity
• Experience shaping customer journeys and communications end to end
• Commercial awareness with the ability to use data and insights to deliver measurable outcomes
• Proven ability to manage multiple campaigns and priorities in a complex environment

What You’ll Be Doing

• Developing and implementing insight-led retention strategies that drive engagement, loyalty, and advocacy
• Leading end-to-end campaign planning and delivery across email, SMS, and digital channels
• Making sure everything we send is accurate, compliant, follows best practice principles and is set up to deliver a strong performance
• Partnering with data teams to measure results, understand customer behaviour, and track and optimise campaigns through test and learn activity
• Collaborating with stakeholders to align retention activity with wider business objectives

Pay, Benefits And Culture

Alongside a starting salary at £45,760 per annum, potential for an annual bonus, and a market-leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days, and more.

At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.

Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility, and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.

Join us and find your success at EDF!

#SuccessIsPersonal #EDFcareers

Closing date for application: Monday 6th July

Interviews commencing 6th July onwards

Success is Personal. It's your journey, powered by us. Join us and drive the transition towards An Electric Britain.