Marketing Business Partner (COM Europe)

Marketing Business Partner (COM Europe) 1

At TÜV SÜD Group we are passionate about technology. Innovations impact our daily lives in countless ways, and we are dedicated to being a part of that progress. We test, we audit, we inspect, we advise. We never stop challenging ourselves for the safety of society and its people. We breathe technology, we strive for professional excellence, and we leave a mark. We take the future into our hands. We are TÜV SÜD Group.

As Business Partner CyberSecurity Suite (CSS) – Global, you act as a strategic partner to the operational Business Units across all regions, supporting the adoption and development of marketing strategies that drive regional business goals. You serve as the key interface between the regional teams and HQ, collaborating closely to define strategic directions and ensure they are consistently aligned, consolidated, and translated across markets.

As the regional counterpart to the Divisional Marketing Business Partners, you ensure marketing activities align fully with divisional priorities while being adapted to local market needs and opportunities. You actively engage with regional stakeholders to understand priorities, challenges, and growth opportunities, translating them into impactful marketing plans.

You collaborate closely with the other Regional Business Partners to drive consistency, share best practices, identify synergies, and successfully execute the global marketing plan. You actively participate in global BP forums to strengthen cross-regional cooperation.

Depending on the localization level of the solutions portfolio, you adopt, adapt, or develop and execute tailored marketing plans together with Marketing Hub specialists, Brand, Business, and Sales teams. This role requires strong strategic thinking, excellent stakeholder management skills within a complex matrix organization, and a results-oriented mindset focused on delivering measurable business impact.

Main responsibilities incl. deliverables

Strategic Marketing: Partner the operational units through an outside-in (customer-oriented) approach. Align marketing initiatives with business priorities, revenue targets, and market expansion plans. Provide comprehensive advice on all marketing activities, and develop and implement strategic marketing plans tailored to regional business needs.

Market insights: Leverage market data, customer insights, and competitive intelligence to provide regional input into product marketing strategies, positioning, messaging, and go-to-market plans. Actively contribute regional (customer) insights to the global marketing strategy.

Content Strategy: Based on a value proposition and depending on the localisation level of a service, adopt, adapt or develop marketing, communication and content strategies for the target markets, including buyer personas. Align closely with Divisional and other regional BPs.

Market Activation: Depending on the localisation level of a service, adopt, adapt, or design regional marketing campaigns and collaborative closely with Marketing Hub specialists to ensure effective execution.

Performance Monitoring and Analysis: Ensure all regional campaigns are results-driven and deliver measurable business impact. Collaboratively track and analyse marketing KPIs, regularly report on the effectiveness of campaigns, programmes, and initiatives. Ensure continuous optimisation and collect customer feedback to further enhance marketing activities and responsiveness to regional customers’ needs and preferences.

Cross-functional Collaboration: Collaborate closely with internal Marketing Hub teams, business units, sales and other functions to ensure cohesive and effective marketing efforts. Work with other Business Partners globally to identify synergies and cross-regional efficiencies.

Qualifications

Degree in Marketing, Business Administration, Communication or a comparable field of study

Minimum of 7+ years’ professional experience in B2B marketing, preferable with previous experience within the Cybersecurity environment.

Strong marketing skills in strategic marketing, omnichannel campaign planning, and content marketing.

Solid knowledge of digital marketing principles, technologies, and analytics.

Proven ability to work in an international business environment.

Strong stakeholder management capabilities.

Business fluent written and verbal communication skills in English.

Structured and solution-oriented approach to work with high-quality standards.

Confident, resourceful, self-motivated, team-oriented, flexible, and possess a high level of initiative.

At TÜV SÜD Group, we have employees from more than 100 different countries collaborating together. People of different backgrounds, skills, and pursuing different life goals. Our strength comes from these countless and varied perspectives.

We are committed to be an inclusive and diverse workplace by welcoming people of all backgrounds. We want Diversity & Inclusion (D&I) to be a foundation of our company and create an environment where all our employees can trust they will be treated with respect, regardless of gender, nationality, ethnic background, faith, beliefs, disabilities, age, sexual orientation, or identity. As such, our employees are expected to behave at all times in a manner consistent with TÜV SÜD Group Code of Ethics and Company values.

We firmly believe embedding D&I in the heart of what we do will inherently contribute to the success of TÜV SÜD Group. Click here to find out more about Diversity at TÜV SÜD Group.

Work Area: Others

Country/Region: United Kingdom

Job Location: Fareham

Working Model: Hybrid

Employment Type: Full time / regular

Company: TUV SUD Ltd.

Org Unit Code: UK-MKG

Requisition ID: 6218

Duration in months (if limited contract)

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