Digital Marketing Officer

Live Borders is a charitable trust at the heart of the Scottish Borders, delivering sport and leisure, libraries, museums, arts and events that make a real difference to people's lives. Every penny we generate is reinvested into our services and communities. We're on an exciting journey right now - new leadership, a new strategy about to launch, and a genuine ambition to grow our reach and impact across one of Scotland's most distinctive regions.We're looking for a Digital Marketing Officer to take the lead on digital marketing across the organisation. This is a broad, hands-on role with real scope to make your mark.You'll be the go-to person for everything digital - owning the website and app, leading on social media, managing paid advertising across Google and Meta, and acting as the team's lead for our CRM and e-communications. You'll also be our AI champion, helping the team identify and adopt tools that improve how we work.The breadth of what Live Borders does means your work will span an unusually wide range of audiences, services and channels - from fitness campaigns to cultural events and everything in between. No two weeks look the same!This post sits within our newly formed Engagement team, bringing together marketing and communications, fundraising, community engagement, insight and customer excellence. It's a new way of working for us, and we want people who'll help shape what good looks like.What we're looking forYou'll have solid experience in a marketing role with a strong digital focus - social media, paid advertising, CRM, website management and analytics. You'll be confident using data to make decisions and comfortable advising colleagues on digital. Familiarity with AI tools and an understanding of brand management and audience segmentation would be a real plus.You'll also line manage our Marketing Co-ordinator, so some experience of supporting or supervising others is helpful, though not essential.We know it's not always possible to tick every box. If you have the core skills and experience and you're excited by what you've read, we'd encourage you to apply.What we offerA strong flexible working structure (a typical week for our team has 3 days in the office, 2 working from home, with flexible start and finish times)30 days annual leave plus 4 public holidaysFree Live Borders gym and pool membershipFree entry to our attractions, None specified

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Live Borders is the culture, sport and leisure trust for the Scottish Borders. At the heart of our work is a commitment to make our communities healthier, happier and stronger. We offer residents and visitors to the Scottish Borders a wealth of services that inspire positive lifestyle choices, through the use of our libraries, sports centres and facilities, museums, galleries and archives, country park, cinema, town halls and community centres. Our teams work across a whole host of disciplines, from health referrals to Triathlons, live music events to live streaming at our cinema, exhibitions to school holiday activity camps, and more. As a charity, every penny you spend with us is reinvested into supporting active, creative and healthy communities in the Scottish Borders.