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Product Owner - B2B & B2C
Location: Liverpool (Hybrid - 2 days/week, flexible)
Salary: £70,000-£75,000 (up to £80,000 for exceptional profiles)
A high-growth digital performance business specialising in lead generation and customer acquisition for global automotive brands. With a strong focus on data integration, digital innovation, and machine learning, the company operates at the intersection of B2B platform development and B2C customer engagement. Fast-paced, agile, and collaborative-this is a business where product leaders can drive meaningful impact.
The RolesTwo opportunities available:
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B2B Product Owner - Lead development of a proprietary Customer Acquisition Platform (CAP) used across partner ecosystems
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B2C Product Owner - Optimise consumer-facing websites to improve engagement, conversion, and data quality
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Own product roadmap for CAP across integrations, automation, and platform innovation
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Liaise with automotive clients to gather technical and commercial requirements
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Lead delivery across dev, data, and client teams
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Oversee platform ops and data processing performance
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Scale ML-based lead scoring, CRM integration, and international platform readiness
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Manage product roadmap for consumer websites across CRO, UX, and SEO
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Drive improvements in traffic, engagement, and lead conversion
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Collaborate with design, marketing, and SEO teams to optimise acquisition flows
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Own end-to-end testing, analysis, and site performance reporting
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Ensure clean consumer data flow into B2B systems
Essential:
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Product Owner or Product Manager experience
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Strong commercial focus in lead gen, performance marketing, or acquisition
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Skilled in roadmapping, sprint planning, and backlog ownership
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Comfortable in cross-functional delivery environments
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Strong stakeholder engagement - internal and client-facing
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Data-driven with a test-and-learn mindset
Desirable:
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Automotive sector experience
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CRM integration, AI-driven lead scoring, or validation exposure
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CRO/SEO experience (especially for B2C role)
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Martech, SaaS, or lead management platform experience
Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for a confidential conversation.
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