Digital Content Marketing Manager

An exciting new opportunity has arisen for a dedicated Hybrid Content & Social Media Marketing Manager to take the digital presence of one of the UK's leading healthcare providers, based in Suffolk, to the next level. This is an outstanding opportunity for a proactive digital leader to thrive within an in-house environment.

You will be responsible for leading and shaping the company social media strategy across rapidly growing divisions, playing a key role in their continued success. As the Content/Social Media Manager your key responsibilities include:

• Proactively audit current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level

• Partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns

• Optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA)

The following skills and experience would be preferred and beneficial for the role:

• You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity

• Proven experience creating engaging content across multiple social media platforms, including Facebook, Instagram, LinkedIn, TikTok and YouTube

• Strong copywriting and storytelling skills, with the ability to create content that resonates with families, residents, healthcare professionals and wider communities

• Ability to capture and produce high-quality photo and video content, including filming, editing and optimising content for different platforms.

• Excellent understanding of social media trends, algorithms and best practices to maximise engagement and audience growth

• Experience managing social media communities, responding to enquiries and maintaining a positive brand reputation online

The successful candidate will receive an excellent salary of £40,000 per annum.

This exciting position is a Hybrid role - 3 days working from home and 2 days per week at the head office.

In return for your hard work and commitment you will receive the following generous benefits:

• 10% Performance based bonus

• Comprehensive induction and training programme

• Opportunities for career development and progression

• Employee Assistance Programme

• Blue Light Card Scheme

• Loyalty Bonus

• Full DBS disclosure paid for

• Private Healthcare

• Employee Wellness Health Assured Benefit Program

• Employee Benefits & Discount Scheme

Reference ID: 7314To apply for this fantastic job role, please call on View phone number on work4a.com or send your CV