Head of Audience - Times Events

Your role: The Head of Audience will lead the audience strategy across the Times Events portfolio, shifting the business from a campaign-led model to a year-round audience and community-led approach.

This role is focused on growing, understanding, and retaining senior B2B audiences — turning individual events into long-term professional communities. Working closely with the editorial, programming, marketing, and commercial teams, the role will ensure events attract the right people, deliver value to sponsors, and build long-term audience loyalty.

Day to day you will:

• Build, clean, and enrich complex CRM data to uncover deep audience insights, mapping out sector gaps and growth opportunities.

• Collaborate with editorial and programming teams to align content themes with market trends and senior delegate priorities.

• Create year-round engagement channels, including exclusive newsletters, webinars, VIP networks, and reports to foster long-term retention.

• Coordinate targeted outreach strategies to invite and retain key delegates, investors, policymakers, and senior industry leaders.

• Curate high-value event audiences to ensure strong representation from key decision-makers and commercial buyers.

• Measure and analyse audience engagement metrics to continually elevate networking value and event quality across the portfolio.

What we're looking for from you:

• Proven track record in audience development, CRM strategy, or executive-level B2B event growth.

• Background working with premium media brands, executive networks, or membership-focused organisations.

• Deep analytical capability to leverage CRM tools and data platforms for targeted audience segmentation and campaign optimization.

• Persuasive communication skills to comfortably collaborate with senior stakeholders, editorial leads, and key corporate sponsors.

• Commercial acumen with a strategic mindset focused on delivering mutual value for sponsors and senior attendees alike.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

• Private medical insurance including coverage for pre-existing conditions

• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes

• ‘Bikes for Work’ and ‘Electric Car’ scheme

• Up to 60% discount on Harper Collins books

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks

• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities

• Access to wellbeing benefits such as EAP, physio/massage and counselling

• A generous pension scheme with employer contributions of up to 5%

• Wide range of training available, plus full LinkedIn Learning access

• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at [email protected] to discuss how we can support you to perform at your best.