Regional Account Manager

Reporting to the National Sales Manager, you will manage a defined portfolio of customers and geographical area, with responsibility for achieving revenue targets and growing existing business. You will build strong customer relationships, identify new opportunities and provide technical advice and consultation on access requirements.

You will be a key point of contact for your customers, working closely with regional contacts within key national accounts and colleagues across Vp Group. The role involves regular customer engagement, developing joint business plans and collaborating across the business to deliver effective solutions and a strong customer experience.

Key Responsibilities 

• Develop and deliver sales plans for your assigned customers and geographical area, using customer insight and market information to identify growth opportunities.
• Manage and develop customer relationships, acting as a visible point of contact and conducting regular face-to-face account reviews.
• Identify opportunities to increase our share of existing customer business and develop new revenue opportunities.
• Build strong customer partnerships by understanding current and future needs and developing joint business plans.
• Work with colleagues across Vp Group to identify opportunities and support cross-selling to strategic accounts.
• Deliver monthly, quarterly and annual revenue targets, focusing on margin, hire rates and product utilisation.
• Manage new business opportunities and complex customer requirements, finding effective ways to meet customer expectations.
• Maintain accurate sales forecasts, opportunity records, quote bank information and CRM customer details.
• Work closely with Operations, Logistics, Sales, Credit Control and SSC to provide a seamless customer service.
• Ensure solutions meet UK Forks required standards and support the resolution of customer queries and disputes.

What We’re Looking For 

• Demonstrable experience in Account Management.
• Strong commercial awareness and the ability to identify opportunities and develop solutions that generate additional business.
• The ability to understand customer challenges and translate insight into solutions that deliver value and growth.
• Excellent interpersonal and influencing skills, with a collaborative approach to working with customers and colleagues.
• The ability to build and maintain effective relationships with internal and external stakeholders.
• Comfortable working under pressure and managing ambiguity.
• A commitment to continuous professional development and taking responsibility for your own development.
• A valid driving licence.
• Experience working within a multi-divisional business would be beneficial.
• Experience of major opportunities, ideally within the construction sector, and the ability to analyse, manage and work with data would also be beneficial.

What We Can Offer You 

• Salary sacrifice pension
• 25 days holiday (increases with service), plus bank holidays & 1 extra day to be taken in the month of your birthday
• Additional holiday purchase scheme
• Company Car
• Free Tool Hire
• Life Assurance cover 3x salary 
• Share save scheme 
• Eye care vouchers
• Recommend a friend scheme 
• Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where required
• Cycle to work scheme 
• Long service recognition 
• My Vp discounts – a variety of discounts and rewards on thousands of well-known brands
• Discounts on HP products
• EE mobile contract discount offers
• Gym discounts
• Health Shield (discounted premiums on health care cash plan)
• Employee Assistance Programme
• Virtual GP Service
• Will Writing & Funeral Concierge Service
• Regit Assist 24/7 accident helpline – free joining
• All the above benefits are managed through our Employee Engagement Platform – Spotlight

A Little Bit About Us 

UK Forks, a division of Vp plc, is a renowned leader in the UK's material handling industry. With a remarkable heritage dating back to Vibroplant's establishment in 1954, UK Forks has built a strong reputation as a trusted specialist in telescopic handlers and tracked access platforms hire.

At UK Forks, we understand the critical role that material handling plays in enhancing on-site productivity. We are dedicated to providing tailored equipment and solutions that meet the unique needs of our clients, fostering long-term partnerships and exceeding customer expectations.

Our success lies in the expertise and commitment of our team. As part of our workforce, you will join a company that values excellence and puts customers at the forefront. We operate a centralised call centre, ensuring efficient handling of hire and service inquiries nationwide.

With strategically positioned distribution centres and a fleet of HGV trucks, we guarantee prompt and reliable equipment delivery across the country. Our meticulous maintenance practices ensure that our fleet is always in top condition, delivering optimal performance and customer satisfaction.

In addition, our mobile service engineers are readily available to provide on-site support, minimizing downtime and keeping operations running smoothly. We pride ourselves on our streamlined logistics, employing efficient measures to ensure prompt and realistic delivery times.

By joining UK Forks, you will become part of a team that strives for excellence, delivering superior quality, unmatched service, and tailored solutions in the material handling industry.

Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.