Content Creator Marketing Apprentice

Summary

Create content and creative assets for West Midlands Media and our clients across web, social and short-form video. You’ll complete the Level 3 Multi-Channel Marketer apprenticeship with support from our web, design and marketing teams. If you’re creative, organised and have a portfolio, apply.

Wage

£15,600 for your first year, then could increase depending on your age

National Minimum Wage rate for apprentices

Training course

Multi-channel marketer (level 3)

Hours

Monday- Friday, 9:00am- 5:00pm

37 hours 30 minutes a week

Start date

Tuesday 27 October 2026

Duration

1 year 6 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Create content for websites, landing pages and blogs
• Write and schedule social posts (captions, hashtags, short-form posts)
• Design simple assets (social graphics, banners, basic infographics)
• Repurpose content across web, social, email and video
• Research industries, competitors and trends to generate content ideas
• Support content planning and campaign schedules
• Update website content and page layouts with guidance (CMS/WordPress)
• Create and edit short-form videos for social (including AI-assisted tools where appropriate)
• Work with the team to gather briefs, feedback and approvals, then refine content
• Track basic performance metrics and note what to improve next time

Where you'll work

St. Davids Court
Union Street
Wolverhampton
WV1 3JE

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

THE WEST MIDLANDS CREATIVE ALLIANCE LIMITED

Training course

Multi-channel marketer (level 3)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Training will be delivered through a blended Level 3 Multi-Channel Marketer apprenticeship. Most learning will take place in the workplace at our Wolverhampton office (WV1 3JE), supported by our web, design, project management and digital marketing teams, alongside scheduled off-the-job training sessions delivered online.

The apprentice will complete regular taught sessions and independent study, plus workplace projects to build their portfolio and evidence.

Training will run throughout the apprenticeship, with ongoing 1:1 support, progress reviews and End-Point Assessment preparation in the final stage.

Requirements

Essential qualifications

GCSE in:

• English (grade C)
• Maths (grade C)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Organisation skills
• Presentation skills
• Team working
• Creative
• Initiative

Other requirements

A PORTFOLIO of content and graphic design creative work is required as part of the application. Adobe Suite usage is desirable.