Head of Delivery & Digital Marketing - Hospitality Brand

Direct delivery is growing fast. Digital acquisition is a priority. Loyalty is an untapped opportunity. This is the role that connects all three.

As Head of Delivery & Digital Marketing, you'll have full ownership of performance marketing, CRM & loyalty, and all delivery channel strategy. You'll sit at the intersection of data, strategy and execution - with real autonomy, a small team to lead, and direct accountability for revenue across all three verticals.

This is a senior role for someone who's done it before, thinks commercially, and wants to shape how a major hospitality brand grows digitally over the next few years.

What you'll be doing

Delivery & aggregators

• Own and manage all aggregator partnerships - Deliveroo, Uber Eats and Just Eat - from a commercial and strategic perspective

• Drive delivery revenue through promotional strategy, paid visibility and platform optimisation

• Review pricing, menus and delivery proposition to maximise profitability and customer experience

• Identify performance gaps and implement data-led improvement plans

Performance & digital marketing

• Lead paid social and digital advertising strategy across key acquisition channels

• Own performance marketing budgets, ROI, ROAS and acquisition efficiency

• Monitor and optimise website performance, conversion and the digital customer journey

• Use data to drive channel optimisation and build performance dashboards

CRM & loyalty

• Define and lead CRM strategy across email, SMS and app - acquisition, onboarding, engagement and reactivation

• Own the loyalty programme, building emotional connection as well as commercial return

• Lead customer segmentation, targeting and personalisation

• Use customer data to identify opportunities to drive incremental visits, spend and lifetime value

Who you are

• Experience working with or alongside third-party delivery platforms (Deliveroo, Uber Eats, Just Eat or similar) - this is a must

• Proven experience in performance marketing, digital growth or a similar commercially led role

• Strong understanding of paid media, digital acquisition and conversion optimisation

• Experience with CRM, lifecycle marketing and customer segmentation

• Commercially sharp - you own budgets, you own ROI, and you know how to talk about both

• Confident using data to make decisions and build reporting frameworks

• Experience managing agencies, external partners and a small internal team

• Equally comfortable thinking strategically and getting hands-on when needed
  

Salary: £70-85K depending on experience
Logistics: Hybrid with 3-4 days a week in London, 1-2 WFH

The successful candidate will have the right to work in the UK.