About the role
You will be responsible for creating and implementing a bold and compelling media strategy for Brand media and media partnerships for Matalan. You will focus on delivering a media strategy that drives awareness & consideration for the brand working collaboratively with wider marketing and digital stakeholders to ensure we have a cohesive full funnel exciting plan that puts the customer at the heart of everything we do.
Key Responsibilities
- Responsible for the planning and articulation of the Brand Media strategy to demonstrate how our brand spend will be invested and what that will return.
- Responsible for the optimisation, coordination, booking & delivery of brand media, including paid partnerships via the agency.
- Responsible for the management & usage of strategic paid partnerships
- Responsible for the management & delivery of media audits.
- Accountable for the use of econometric data, brand equity models & sales data to make decisions, optimise campaigns & plan future strategies across brand media, including paid partnerships.
- Understand brand performance results &creative effectiveness of media.
- Responsible for sharing of competitor analysis to help the business understand market.
- Responsible for planning, managing and reporting on the brand media budget
Team Development:
- Nurture a creative environment where innovation is valued
- Manage external partners to deliver a distinctive, ownable brand presence
- Champion expert and up to date knowledge of the media landscape driving education through the business
- Identify the tools required to ensure the team are equipped to drive efficiencies and maximise budgets
Innovation and Continuous Improvement:
- Staying updated on industry trends, competitor activities, and best practices
- Play a consultative role to the wider brand team always challenging the status quo and bringing innovation to all campaigns
About You
- You will have +4 years in a similar role; with a strong brand media background.
- Ideally (but not essential) has worked both client-side and within an agency
- Good understanding of retail (and some exposure to fashion retail), ideally within an Omnichannel business.
- Excellent communication skills with the ability to influence key business stakeholders.
About Matalan
Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value. With a large store network in excess of 270 UK and international stores and an integrated e-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to 11 million loyal shoppers every year. Matalan is famously committed to offering a compelling value focused fashion and home offering, that continues to help millions of UK household budgets go further.
Benefits
In addition to competitive salaries, we also offer the below core benefits:
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
- Additional benefits may apply depending on your role and area of the business
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