Group Travel Sales Executive

Job Advert

Job Title: Group Travel Sales Executive

Location: Dudley, West Midlands

Salary: £20,000 - £22,000 per annum (FTE £30,000 - £33,000 per annum)

Hours: Part-time: Monday – Friday, between 9:30am – 2:30pm

Contract: Fixed-term for the duration of 6 months, with a possibility of extension depending on business needs.

Black Country Living Museum is seeking a Group Travel Sales Executive to join our Cultural Enterprises Team. This is a fantastic opportunity to be part of our award-winning Museum and play a key role in growing our group travel offer both nationally and internationally.

This is a dynamic, hands-on role where you will generate, manage, and convert group travel enquiries into confirmed bookings. You’ll do this by building relationships through a consultative, service-led approach, creating bespoke packages and memorable visitor experiences.

If you have experience in sales or business development, we would love to hear from you.

What will you be doing?

• Delivering outstanding customer service to national and international group travel clients by creating and selling bespoke itineraries.
• Managing the full group travel journey, ensuring a seamless experience from initial enquiry through to arrival.
• Driving visitor numbers and revenue by converting enquiries into bookings and identifying opportunities to upsell.
• Building and maintaining relationships with coach operators, travel agencies, tour organisers, and tourism partners.
• Proactively identifying and developing new business opportunities to grow our group travel offering.
• Collaborating with teams across the Museum to deliver exceptional visitor experiences.
• Maintaining accurate booking records and sales data to support performance and growth.
• Gathering and acting on customer feedback to continuously enhance our group travel offer.
• Supporting the development and promotion of new group products, experiences, and packages.
• Representing the Museum at trade shows, networking events, familiarisation visits, and industry events, promoting our unique offer to new and existing audiences.

What are we looking for?

• Proven experience in sales or business development, ideally within tourism or hospitality.
• Experience managing a sales pipeline and converting leads into business.
• Excellent customer service skills, particularly via telephone and email communication.
• Confident IT skills, with the ability to use booking or ticketing systems.
• A positive, proactive, and solution-focused approach to work.

What can you expect?

• Unique Working environment.
• Opportunity to learn new skills.
• Competitive rewards & benefits.
• Supportive & inclusive work culture.
• Positive attitude to work-life balance.

Who are we?

We are an award-winning 29-acre open-air museum, celebrating our 50th anniversary in 2028. We champion the Black Country, celebrate its people and communities and share our distinctive heritage, creating pride today and possibility for the future.

Black Country Living Museum tells the story of one of Britain’s most influential regions through immersive experiences, historic buildings and a vibrant programme of events.

As VisitEngland’s Large Visitor Attraction of the Year, the Museum continues to grow its reach and ambition — championing the Black Country, celebrating its people and communities, and sharing the region’s distinctive heritage with new audiences.

What are you waiting for? Begin your Black Country Journey now and apply using your most up-to-date CV.

BCLM is an equal opportunities employer committed to fostering an inclusive and diverse environment that celebrates the richness of the human experience. We are dedicated to eliminating bias and discrimination at every stage and encourage applicants to get in touch should they require reasonable adjustments during the interview process. We welcome applications from underrepresented groups and believe in providing equal opportunities for all qualified candidates.

Our commitment to safeguarding includes implementing robust safer recruitment procedures to assess the suitability of individuals applying for roles that involve work with children and adults who may be at risk of harm.

Closing date: 22th June 2026

Interviews are expected to take place within 7 days of the closing date; adjustments will be made should successful candidates be unable to attend.

As we say in the Black Country, tara-a-bit!