Category Growth Manager - Labels / Large Format

We're looking for two commercially driven Category Growth Managers to take ownership of our Labels and Large Format product categories across our two brands: Instantprint and Route1Print.

You'll be responsible for growing category revenue and gross profit by developing a strong understanding of our customers, market, competitors, and product performance. Using these insights, you'll identify where we're performing well, where we're falling behind, and where the biggest opportunities for growth exist.

Working across ecommerce, sales, operations, and finance, you'll shape the product range, pricing, website experience, and marketing activity needed to deliver sustainable growth.

Please indicate in your application if you have a preference for either the Labels or Large Format category, or where you feel your skillset is best aligned. 

About the position:

• Salary range £50,000–£60,000 , depending on experience
• This position is office based 5 days a week at our office in Manvers, Rotherham.
• Permanent, full-time
• Monday to Friday, 40 hours per week

What you'll be doing

• Developing and owning the growth strategy for the Labels or Large Format category.
• Taking responsibility for category revenue, gross profit, and overall commercial performance.
• Identifying customer needs, market trends, competitor activity, and gaps within the product range.
• Developing business cases for new products, category improvements, and investment.
• Reviewing pricing, margins, promotions, and category profitability.
• Improving product pages, customer journeys, onsite merchandising, and website conversion.
• Designing and delivering marketing campaigns across email, direct mail, press, and onsite channels to drive category awareness, customer engagement, and revenue growth.
• Leading product launches and monitoring their commercial performance.
• Using data and insight to understand what is driving growth and where corrective action is required.
• Working across the business to ensure category priorities and growth initiatives are delivered.

What we're looking for

• Experience in category management, product management, ecommerce, commercial management, or a similar growth-focused role.
• A proven track record of delivering revenue and profit growth.
• Strong commercial and analytical skills.
• Experience using customer, market, and performance data to make decisions.
• An understanding of pricing, product positioning, and proposition development.
• Experience designing and delivering multi-channel marketing campaigns.
• Experience influencing website, ecommerce, or digital trading activity.
• Strong stakeholder management and communication skills.
• The confidence to take ownership, challenge existing thinking, and drive action.
• Experience within print, manufacturing, ecommerce, or Labels/Large Format products is beneficial, but not essential.

This is a great opportunity for someone who enjoys combining customer insight, commercial thinking, marketing delivery, and cross-functional leadership to create measurable growth.

Why Join the Bluetree Team?

At Bluetree Group, we don't just print; we innovate. We believe in investing in the people who make our success possible. Here's how we look after you:

• Health First: Access to a marketing leading Health Cash Plan and comprehensive wellbeing support, including onsite training and access to free external support.
• Family Support: Enhanced maternity, paternity and adoption packages to support your life outside of work.
• Rest & Recharge: 22 days annual leave (plus Bank Holidays), with a "Length of Service" program that earns you more days the longer you stay.
• Social: From regular team socials to our legendary annual Summer and Christmas Parties, plus biennial Long Service celebrations; we know how to celebrate success.
• Financial Wellness: Enrolment in our company pension scheme.
• Rewards: Access to various discounts via Bluetree Rewards, weekend break giveaways, and long-service gifts to mark your milestones, starting from year 1!
• Career Development: We champion personal development with a wide range of internal and external training opportunities available.
• Fitness: Save on a new bike with our Cycle to Work scheme, or join our weekly football team to burn off some steam!
• Daily Comforts: Fuel your day with free fruit, snacks, and beverages in our modern canteen.
• Easy Commute: Free onsite parking at our state-of-the-art facility. We are also ideally located for public transport, just minutes from Mexborough, Swinton, and Wombwell train stations.

About Bluetree Group

We exist to make print buying easy and small businesses look exceptional. Established in 1989, Bluetree Group has grown to be the UK's largest online printer. Based in Wath Upon Dearne (conveniently located near Sheffield, Rotherham, Barnsley, and Doncaster), our 165,000 sq. ft. facility is the heart of our operation. From the moment you walk through our doors, you'll realize that our people are central to everything we do.

Ready to grow with us?

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