Influencer and Community Executive - Sports and Lifestyle

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME. 

Why join us? 

Our vision -  we are building the planet’s most admired and compelling brand ecosystem 

Our purpose -  we are elevating the lives of the many with access to the world’s best brands and experiences 

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles: 

• Own it and back yourself - Own the basics, own your role and own the result 

• Think without limits -  Think, think fast, think fearlessly 

• Be relevant -  Relevant to our people, our partners and the planet 

Are you ready to join the Fearless? 

Job Description

The Role: 

Are you passionate about sport, lifestyle and the power of influencer marketing? We're looking for an ambitious Influencer and Community Executive to help shape and deliver impactful talent campaigns across some of the biggest names in Sports and Lifestyle. Joining a fast-paced and creative team, you'll work with influencers, athletes and industry talent, building authentic partnerships that drive engagement, cultural relevance and brand growth. 

Key Responsibilities: 

• Manage end-to-end influencer campaigns on a day-to-day basis for our Sports and Lifestyle categories.

• Facilitate influencer outreach, negotiations, contracting, on-boarding and payments with confidence and precision.

• Manage relationships with key internal and external stakeholders to ensure a strong level of communication is maintained.

• Evaluate and compile reports for internal analysis and distribution on a weekly and monthly basis using tools provided.

• Manage the upkeep of our influencer database across Sports and Lifestyle with specific emphasis on introducing new and exciting creators and key industry figures.

• Manage influencer casting and selection by proactively providing influencer identification and initiatives to drive engagement and cultural relevance.

• Manage product orders, tracking and returns.

• Support on compiling influencer strategies to drive the Sports and Lifestyle messaging.

• Working on key events and launch activations.

• Create a cultural calendar to ensure we are at the forefront of cultural relevance when creating content with influencers.

• Lead weekly influencer status meetings with wider channel teams, showcasing secured talent, campaign progress, upcoming activations, and opportunities for cross-channel amplification.

• Maintain an established network of influencers and talent.

Qualifications

• A hardworking, motivated, and friendly individual who will play a pivotal role at Frasers Group across Sports and Lifestyle influencer activity.

• Interest and ability to work within a fast paced PR, Influencer and Marketing environment.

• Someone with a natural interest in and affinity for sport, coupled with a strong understanding of the wider sporting landscape and culture.

• A team player, who is attentive, punctual and hardworking.

• A true Frasers Group ambassador, championing the businesses values. 

• 2+ years experience working within the talent / influencer management industry.

• Confidence in liaising with key internal and external stakeholders to ensure consistent communication is maintained across the board.

• Excellent use of written English and attention to detail.

• Excellent analytical, communication, coordination and planning skills .

• A strong knowledge and understanding of PR channels, influencer relations and social media.

• Strong organisational skills, time management, the ability to prioritise, be flexible and multitask.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 -Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - 

Employee Welfare 

Frasers Fit -  Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust -  We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.