Marketing and Brand Asset Designer

Marketing and Brand Asset Designer

Heales Innovation Group – Hitchin, Hertfordshire (Office Based)

Overview

Are you a creative digital marketer with a strong eye for design who loves turning ideas into impactful content? Do you enjoy blending creativity with data to produce work that not only looks great but performs?

We’re looking for a talented and driven Marketing and Brand Asset Designer to join our team in Hertfordshire. This is a fantastic opportunity to play a hands-on role in shaping our brand, digital presence, and communications within a growing and forward-thinking organisation.

The Heales Innovation Group, incorporating Heales Medical, operates within the Occupational Health sector, supporting both private and public organisations across the UK. As we continue to grow, we’re investing in our marketing capability and this role will be essential to that journey.

About the Role

This is a dynamic, fast-paced hybrid role where creativity meets strategy.

You’ll be responsible for producing high-quality visual and written content, supporting campaigns, managing digital channels, and using insights to continuously improve performance and engagement.

Working across teams, you’ll help ensure our messaging is clear, consistent, and impactful, while contributing to the ongoing development of our brand and digital presence.

Key Responsibilities

Content Creation, Design & Digital Media

• Create engaging, high-impact digital content, including graphics, motion graphics, video, web design assets, and marketing materials.

• Design and produce professional client-facing resources, websites and landing pages, guides, presentations, and internal communications.

• Support the development of training materials, e-learning content, and interactive digital learning experiences.

• Develop visually compelling animations and motion graphics to enhance digital campaigns, presentations, and online content.

• Ensure all outputs are on-brand, user-focused, polished, accessible, and aligned with quality standards and best practices.

Digital Marketing & Campaigns

• Support the planning and delivery of targeted marketing campaigns

• Manage and enhance our digital presence across website, social media, and email

• Create and deliver monthly newsletters and ongoing communications

• Contribute to content planning and campaign strategy aligned to business goals

Copywriting & Communication

• Write clear, engaging, and persuasive content for campaigns, websites, and client materials

• Ensure all communications are consistent, professional, and aligned to brand tone

Performance & Optimisation

• Use data and analytics to measure campaign performance and identify improvements

• Track engagement, reach, and conversion across platforms

Stakeholder Collaboration

• Work closely with teams across the business to ensure aligned messaging and priorities

• Act as a key contact for marketing support and content requests

• Manage multiple priorities while maintaining high standards and deadlines

To Be Successful in This Role, You Will Demonstrate

• Strong creative design skills combined with digital marketing awareness

• Excellent copywriting and communication skills across multiple formats

• Understanding of SEO, content performance, and audience engagement

• Ability to analyse data and turn insights into action

• Strong organisational skills with the ability to manage multiple projects simultaneously

• High attention to detail and commitment to quality and brand consistency

• Confidence working both independently and collaboratively in a fast-paced environment

Desirable Skills & Experience

The following would be advantageous, but are not essential:

• Experience within healthcare, occupational health, or regulated sectors

• Basic knowledge of HTML/CSS or website content editing

• Understanding of accessibility standards (e.g. WCAG)

• Experience managing social media and performance tracking

• Photography, videography, or multimedia content creation skills

Why Join Us?

At Heales Innovation Group, you’ll be part of a business where your work has real visibility and impact.

We offer a supportive and collaborative environment where you’ll have the opportunity to:

• Develop your skills across design, marketing, and digital strategy

• Contribute to meaningful projects within a growing organisation

• Shape how we communicate with clients and stakeholders

• Work in a team that values creativity, accountability, and innovation