Paid Social Specialist

At A Glance:

Working closely with Paid Social manager and manage the PPC, and other Paid Media channel activities for several major brands. As a Paid Social Specialist, you will be assisting day to day work on the accounts as well as working towards having your own portfolio of clients. You’ll monitor each campaign and through site audits and data analysis, you’ll produce reports and recommendations to be presented to the Paid Social Manager, Senior Team and Clients. Focuses on training and development via on-the-job training, shadowing, industry based and This is Digital training programmes, and individual development time.

Objectives of the Role:

The Paid Social Specialists role is to assist and support in the day to day running of client activity, reporting and communication. As a Paid Social Specialist you are focused on improving and developing your knowledge across the Paid Media channel, with the ability to apply this knowledge quickly and proactively. Taking an active interest in using key tools and platforms across the agency is also highly important.

Key Responsibilities:

• Use tools such as Google Analytics, Facebook Ads, TikTok Ads, YouTube Ads, Pinterest Ads and other available tools to deliver insightful performance reports.

• Analyse user behaviour trends and make appropriate recommendations / changes to campaigns

• Produce Paid Social reports as required detailing the impacts made by your work.

• Assist Paid Social manager with presentations and reports for clients and the senior management team

• Research and analysis for new client pitches

• Assist Paid Social manager with presenting the insights and performance to clients on conference calls and in meetings

• Consistently deliver tasks and reports to a high standard.

• Work collaboratively and build relationships with team members and wider channel teams.

• Attend regular client calls to support the manager/lead as needed.

• Place an emphasis on your career development, working towards your goals, training, upskilling and keeping up-to-date with industry developments.

Core Skills:

• Strong written and verbal communication skills.

• Good analytical and numerical skills.

• Accuracy and attention to detail.

• Proactive working style

• Data-driven mindset

• An ability to learn quickly and adapt to new challenges

• A growth mindset with a drive for self-improvement.

• Requests and responds well to constructive feedback.

• Adept at managing diverse tasks, with the ability to prioritise effectively.

• Ability to work well as part of a team and as an individual.

• Excellent organisational and interpersonal skills, including time-management and effective communication.

• Confidence using key agency tools (full training provided).