Sales Business Development Manager

At a Glance

• Job title: Business Development Manager (Sales)
• Location: Belfast head office — hybrid and field-based
• Contract: Permanent, full-time
• Department: Commercial Team
• Reports to: Head of Business Development
• Basic Salary: £40,000 – £55,000 (dependent on relevant experience)
• Bonus: Up to 20% OTE, plus uncapped bonus opportunity
• Benefits: Comprehensive benefits package

Apply to: ***email_hidden***

About Duality Healthcare

Duality Healthcare is Northern Ireland's leading provider of private General Practice and primary care. With five clinics across NI plus a nationwide virtual GP service, we're reinventing general practice around the patient — and we're growing fast.

Our Commercial Team is central to that growth, bringing Duality's healthcare and wellbeing propositions to employers across Northern Ireland and beyond.

The Role

This is a high-impact, revenue-first role at the heart of our commercial growth strategy — a position for a driven sales professional who thrives on winning new business, building a robust pipeline and consistently delivering against ambitious revenue targets.

You'll proactively identify and pursue new corporate clients, own the full sales cycle end-to-end, and position Duality Healthcare as the partner of choice for employee healthcare and wellbeing — turning prospects into long-term, high-value accounts.

What you'll be Doing

Business development & Sales

• Drive new business growth by proactively identifying, researching and targeting prospective corporate clients across financial services, professional services, technology and manufacturing
• Own the full sales cycle end-to-end — from outreach and discovery through to proposal, commercial negotiation and close
• Set and deliver against ambitious personal sales targets, maintaining a structured and disciplined pipeline at all times
• Present tailored health insurance and membership plan solutions to senior business stakeholders
• Pursue new lead channels — industry events, conferences, networking forums and strategic partnerships

Account Management & Growth

• Build and maintain strong, consultative relationships with new and existing corporate clients
• Conduct structured business reviews to drive retention, maximise upsell and cross-sell revenue, and generate client referrals
• Work collaboratively with our clinical and operations teams to ensure seamless client onboarding and service delivery
• Monitor competitor activity, market trends and legislative changes; feed insight back into product and marketing
• Maintain accurate CRM records, pipeline reporting and sales forecasts

What we're Looking for

Essential

• Demonstrable, quantifiable track record of new business wins and revenue growth in B2B sales within health insurance, employee benefits or a relevant financial services environment — with evidence of consistently hitting or exceeding targets
• Demonstrated ability to manage complex, multi-stakeholder sales processes
• Excellent communication, presentation and negotiation skills, with the ability to engage credibly at board level
• Highly self-motivated: sets personal goals above the minimum, holds themselves accountable to results, and thrives in a high-performance, target-driven environment
• Proficiency in CRM systems (e.g. Salesforce, HubSpot) and the Microsoft Office Suite
• Strong analytical and problem-solving skills with a pragmatic, solutions-oriented mindset

Desirable

• Track record of selling to business owners, HR or People & Culture teams within SMEs and enterprise organisations
• Existing network of corporate contacts within target industries
• Knowledge of the UK healthcare and wellbeing market
• Relevant professional qualifications (CII, IF7, Cert PMI or equivalent)
• Previous experience working with third-party brokers, intermediaries or benefit consultants

What we Offer

• Basic salary of £40,000 – £55,000, dependent on relevant experience
• Bonus of up to 20% OTE, plus uncapped bonus opportunity
• Comprehensive benefits package
• Hybrid working between our Belfast head office and the field
• A supportive, collaborative commercial team
• Genuine potential for growth as Duality expands across Northern Ireland

How to Apply?

Send your CV and a short covering note to ***email_hidden*** with the subject line Business Development Manager (Sales).

Duality Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.