Area Sales Manager

The OpportunityWe’re looking for an ambitious North Area Account Manager to take ownership of an established customer base across the North, with a clear objective: retain, grow and win. You’ll be responsible for protecting existing revenue, increasing product penetration, identifying new opportunities and developing long-term relationships with key stakeholders. This is a genuine relationship-led sales role. You’ll spend approximately two days a week face-to-face with customers, supported by internal teams who will help manage administration, order processing and technical requirements. What You'll Be DoingOwn and grow a portfolio of customer accounts, taking full responsibility for sales and gross profit performance.Build strong relationships with customers through regular telephone and face-to-face contact.Visit key, high-value customers regularly while ensuring every customer receives meaningful contact at least once every three months.Identify customers whose spend has declined and proactively win that business back.Become the trusted, dedicated point of contact for all stakeholders within your accounts.Identify gaps in product spend and develop opportunities to increase customer share of wallet.Introduce and promote new products and ranges.Provide customers with best-practice advice and develop bespoke solutions for one-off projects.Respond to enquiries with urgency, accuracy and a solution-focused approach.Use CRM rigorously to manage opportunities, follow-ups and the sales pipeline.Maintain excellent product knowledge so you can confidently advise customers and identify opportunities.Work closely with internal technical specialists and bring them into customer meetings where their expertise can help win business.Keep CRM fully up to date at the end of every working day.RequirementsYou'll be a natural relationship builder with a strong commercial instinct. You don't need to be a stereotypical salesperson — we're much more interested in how you think, communicate and deliver. You'll ideally bring a proven track record in B2B sales or account management along with a strong customer-first mentality, commercial awareness and excellent communication skills. Benefits£55,000 basic salaryTiered commission scheme linked to customer spendCompany carLaptop and mobile phone20 days' annual leave + bank holidaysOne additional holiday day for every completed year of service, up to 5 yearsA role with genuine autonomy and responsibility for your territory