CRM Executive

Location: We welcome applications from those looking for hybrid working, based 2 days per week in our Handforth (Cheshire) Office

About the role

We’re looking for a CRM Technical Build Executive to join our CRM and Marketing team. This is a hands-on technical delivery role, focused on building high-quality, mobile-first CRM communications that deliver a consistent and engaging customer experience at scale.

Reporting to the Technical CRM Manager, you will bring campaigns to life through best-in-class build, testing and QA. You will take ownership of build quality, ensuring communications are delivered accurately, efficiently and to a high standard across all major email clients and devices.

You will also play a key role in improving how we build and deliver CRM campaigns, contributing to reusable templates, scalable components and clear technical processes that support consistency and efficiency.

What you’ll be doing

• Building, testing and deploying CRM communications to agreed timelines and quality standards
• Owning the QA process, ensuring consistent rendering across major email clients, devices and dark mode
• Proactively identifying risks and resolving build issues quickly and effectively
• Contributing to reusable templates and modular components within a governed framework
• Supporting and improving accessibility, dark mode optimisation and performance standards
• Supporting dynamic and personalised content using CRM platforms and third-party tools
• Assisting in the delivery of test-and-learn activity to improve campaign performance
• Following and improving build, proof and release processes to increase consistency and efficiency
• Using QA tools and maintaining clear documentation to support collaboration and onboarding
• Working closely with internal teams, agencies and platform partners to deliver campaigns at pace

What we’re looking for

• Strong HTML and CSS skills for responsive email development
• Experience building and testing emails across multiple clients and devices
• A strong sense of ownership for quality, with high attention to detail
• Ability to manage multiple requests, prioritise effectively and meet deadlines
• Understanding of accessibility and email development best practices
• A proactive mindset with the ability to identify and resolve issues independently
• Clear communication skills and ability to work collaboratively across teams

Desirable (but not essential)

• Experience with Salesforce Marketing Cloud or similar platforms
• Exposure to AMPscript or dynamic content tools such as Movable Ink
• Familiarity with QA tools such as Litmus or Validity
• Understanding of personalisation, testing approaches and test-and-learn methods
• Experience working in a fast-paced, customer-focused environment

What’s in it for you

• The opportunity to develop your skills in CRM, email development and marketing technology
• Hands-on experience with modern QA, personalisation and MarTech tools
• A supportive team environment with opportunities to learn and grow
• The chance to contribute to high-impact customer communications at scale
• The opportunity to shape and improve how CRM campaigns are built and delivered

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet and People.

Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for exceptional talent and potential.

Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.