Brand Manager, Customer Engagement

AstraZeneca seeks a Brand Manager, Customer Engagement for its Haematology division in London. The role involves translating national brand strategy into targeted customer engagement plans, managing omnichannel campaigns, and collaborating across sales, medical, and analytics teams to drive adoption and business impact.

Responsibilities

• Develop and implement targeted customer engagement plans aligned with national strategy and account objectives
• Design and optimize customer engagement journeys across personal and non-personal channels, including digital and peer-to-peer initiatives
• Capture field and customer insights to identify barriers and opportunities, translating findings into strategic recommendations
• Collaborate with Sales, Medical, and Business Excellence teams to deliver integrated, customer-centric engagement strategies
• Manage external agencies and media partners to ensure quality delivery of engagement activities within governance requirements

Requirements

• Degree in scientific, life-sciences, business, marketing, or related discipline
• Significant commercial experience in oncology with clinical evidence understanding
• Strong experience designing and optimizing customer engagement across personal and non-personal channels
• Proven ability to translate strategy and insights into targeted customer journeys and advocacy programmes
• Sound knowledge of UK healthcare environment, NHS structures, and treatment decision-making
• Experience managing external agencies and delivering activities within budget and timeline constraints
• Understanding of pharmaceutical governance and ABPI Code of Practice compliance

Compensation: Competitive Salary & Excellent Company Benefits