Social Video Producer

The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government. Our priorities are to drive a modern digital government, by: joining up public sector services harnessing the power of AI for the public good strengthening and extending our digital and data public infrastructure elevating leadership and investing in talent funding for outcomes and procuring for growth and innovation committing to transparency and driving accountability We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK's geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government. We're part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol. The Government Digital Service is where talent translates into impact. From your first day, you'll be working with some of the world's most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale. Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation's highest-priority digital challenges, helping millions of people access services they need. Job description We are looking for a creative and dynamic Social Video Producer to join the GOV.UK content team. In this role, you will produce engaging, informative, and shareable video content that translates complex government policies and services into easily digestible formats for social media platforms. Your work will help inform and empower millions of UK citizens by providing accessible content on key government services and initiatives. You will collaborate closely with communication teams, policy experts, and graphic designers to produce videos that are visually compelling, clear, and aligned with GOV.UK's mission to deliver accurate and helpful information to the public. Person specification As a Social Video Producer you'll: Plan, script, shoot, edit, and produce short-form video content for GOV.UK's social media channels (predominantly YouTube, Instagram, Facebook). Identify key topics, content and campaigns where social video content can improve public understanding of government services and attract the desired audience cohorts. Develop creative concepts and treatments that simplify complex government policies, services, and guidance into engaging video formats suitable for a diverse social audience. Manage multiple video projects simultaneously, ensuring timely delivery. Adapt video content for various platforms, ensuring best practices for engagement and reach (eg., video length, captions, format). Work closely with internal and external stakeholders (eg. government departments, policy experts, and digital teams) to ensure the accuracy and relevance of video content. Monitor and report on the performance of video content across social platforms, using analytics to refine and improve future videos. Ensure that all video content adheres to brand guidelines and accessibility standards. Essential Criteria Proven experience in video production, particularly for social media platforms. Proficiency with video editing software (eg., Adobe Premiere, Final Cut Pro, After Effects, Canva). Strong understanding of social media video trends and best practices, particularly for platforms like YouTube, Facebook, TikTok, Instagram, and X. Ability to turn complex information into engaging, easy-to-understand content. Strong storytelling skills, with a clear understanding of how to appeal to a broad audience. Ability to manage multiple projects and deadlines. Excellent communication and collaboration skills. Desirable Criteria Confident shooting social content on a handheld camera, phone or similar. Experience of working with external content creators. Knowledge of government services and a passion for public communication is a plus. Behaviours We'll assess you against these behaviours during the selection process: Working Together Changing and Improving Seeing the Big Picture Making Effective Decisions