Director, Forma Design Industry Strategy

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations (AECO) ecosystem to help the industry work smarter, faster, and more sustainably.

We are seeking a Director, Forma Design Industry Strategy to define the strategy and go-to-market direction for Autodesk’s Forma design applications. Today, this portfolio includes Forma Site Design and Forma Building Design, with a long-term vision to expand across additional industries, workflows, and phases of the built environment lifecycle. This role calls for a strong strategic thinker who can also roll up their sleeves. You will draw on both qualitative and quantitative data to capture insights and translate them into a clear point of view on where the Forma design applications should go and why. You will lead a talented strategy team that is still early in its journey, and act as a trusted partner to product, sales, marketing, customer success, and industry leadership. A core part of this role is being a strong evangelist for the Forma Industry Cloud and the Forma design applications, both inside Autodesk and externally with customers, partners, and the wider industry. You will work closely with the Forma Design product organization to ensure the strategy is grounded in customer outcomes, market opportunities and product direction. You will also bring a broad skill set and proven experience managing senior stakeholders across many teams. Because the work spans regions, this role must be able to support both European and US time zones.

Responsibilities

Strategy & Analysis

• Define the strategy and go-to-market direction for Autodesk's Forma design applications portfolio, identifying where we invest, differentiate, and grow.
• Leverage qualitative and quantitative data, along with AI and the tools available, to turn customer, market, competitive, and product signals into a clear point of view.
• Guide decisions on pricing, packaging, portfolio clarity, and adoption, so customers understand how Forma design delivers value across planning, design, and delivery.
• Build the frameworks, briefs, and recommendations that help leadership make confident decisions

Evangelism & Advocacy

• Serve as a strategic evangelist for the Forma Industry Cloud and Forma design applications, building awareness, alignment, and momentum across Autodesk.
• Represent Forma externally with customers, partners, and at industry events, building confidence in its direction.
• Capture and share customer stories and outcomes to demonstrate the platform's value and inspire adoption.
• Engage directly with customers and partners to test our approach and bring their feedback back into the organization.

Cross-Functional Collaboration

• Partner closely with the Forma design product team to shape the product roadmap, bringing market, competitive, and customer insight into the discussion.
• Work with Autodesk's global strategy team to connect Forma design's strategy to the company's broader Industry Cloud vision and portfolio.
• Align senior stakeholders across product, sales, marketing, customer success, and industry leadership on Forma's positioning, priorities, and execution.
• Establish a clear operating rhythm so strategy, messaging, and field execution stay connected.

Minimum Qualifications

• 10+ years across strategy, go-to-market, product, or management consulting, including significant time in or close to the AEC industry.
• Proven track record of leading teams and shaping strategy that delivers measurable business results.
• Deep understanding of AEC workflows and the opportunities for digital transformation across the built environment.
• Demonstrated experience representing a product or company externally with customers, analysts, and at industry events.
• Strong command of data and AI-enabled tools to generate insights and inform decisions, including cloud platforms and data-driven workflows.
• Bachelor's degree in business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience).

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary Transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging

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In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.