You'll take ownership of the marketing function, leading both strategy and execution across a range of channels and initiatives.This will include:
- Leading and developing a small marketing team
- Shaping and delivering marketing strategy aligned to commercial goals
- Driving lead generation, customer acquisition and customer retention activity
- Maximising the potential of a recently implemented CRM platform
- Building customer journeys, segmentation and marketing automation programmes
- Overseeing website performance, optimisation and user experience
- Using data, analytics and insight to improve campaign effectiveness and ROI
- Working closely with sales, product and operational stakeholders across the business
- Managing agency relationships and external digital partners
- Bringing structure, process and measurable outcomes to marketing activity
Vacancy posted 8 hours ago
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