Jigsaw is looking for a trench-savvy, brand-focused Social Media Manager to lead and grow the social media presence across all key platforms. As a key voice of our brand, the Social Media Manager will be responsible for creating and executing a strategy that builds community, drives engagement, and supports our growth across organic and paid channels.
Working closely with creative, marketing, e-commerce, and PR teams, the Social Media Manager will ensure Jigsaw's social content reflects the brand’s tone of voice, visual identity, and seasonal messaging — with a strong focus on fashion trends, storytelling, and digital culture.
Key Responsibilities of the Social Media Manager
Strategy & Planning:
- Develop and own the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms, aligned to seasonal collections and brand campaigns
- Build and manage the content calendar in partnership with design, buying, e-commerce and marketing teams
- Identify content themes, formats, and platform opportunities that strengthen Jigsaw's brand positioning
Content & Community:
- Plan, brief, and, where appropriate create content (stills, video, Reels/TikTok) that reflects Jigsaw's aesthetic and tone of voice
- Manage day-to-day community engagement - comments, DMs, and proactive engagement with followers and friends of the brand
- Coordinate with photographers, stylists, and freelancers/agencies as needed
Paid & Partnerships:
- Manage social boosting budget and campaigns in collaboration with the wider marketing team
- Identify and manage influencer and partnership opportunities, including supporting initiatives like the Jigsaw Foundation's cultural sponsorships
Reporting & Optimisation:
- Track performance across channels, report on KPIs, and translate insights into action
- Stay ahead of platform trends and competitor activity in the contemporary/luxury womenswear space
Cross-Functional:
- Work closely with the Head of Marketing to ensure social activity ties into broader campaigns, store activity, and PR moments
- Brief and align with retail and ecommerce teams around key launches and sale periods
What Jigsaw is looking for:
- At least 2 years' experience in a social media role, ideally within fashion, retail, or a lifestyle brand
- A strong eye for visual storytelling and a clear understanding of what makes content perform on each platform
- Confident managing a content calendar and multiple stakeholders simultaneously
- Some understanding of paid social and social boosting
- Analytical enough to read performance data and adjust strategy accordingly
- A genuine interest in fashion and an instinct for Jigsaw's brand voice
What Jigsaw offers:
- Ownership of a well-loved British brand's social presence
- A collaborative marketing team and direct line to senior leadership
- Generous staff discount
- Extra day off for your birthday
- Office socials
Vacancy posted 26 days ago
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