Digital Marketing Manager

Location: London (Hybrid, 3 days in the office)
Reporting to: Marketing Director
Salary: £50,000-£60,000

Work.Life is a flex workspace provider for businesses who care about people. We believe happy teams deliver measurable benefits for businesses, which is why everything we do, from workspace design to a best-in-class personal service, is built to create happy working environments. We have workspaces across London, Reading and Manchester, thousands of members, and a team who share our ambition to redefine the workspace experience for the better.

Make work-lives happier

Work.Life is a leading flex workspace operator, built almost entirely on direct inbound enquiries -protecting and growing that is important to us. Search itself is being rewritten. How people find a workspace is shifting from typing into Google to asking an AI assistant directly, and the operators who win the next couple of years will be the ones who figure out AEO. We want to be first, not fast-following.

We're looking for a sharp, AI-literate Digital Marketing Manager who gets a genuine buzz from watching the numbers move: CAC dropping while lead volume holds, or LLM citations and AI referral traffic climbing month on month. If you get a kick from before-and-after metrics, this role could be for you.

The opportunity

This isn't a role where you wait to be told what to do next. Our Marketing Director sets the strategy, budget and commercial direction. You own bringing it to life, proving what's working and what doesn’t, optimising what is and constantly learning to ensure we’re ahead of the curve.

You'll own the machinery behind our growth: our website, CRM, email, PPC, and SEO/AEO execution, using AI tools to do the work that has historically needed a full-time agency, and to squeeze more performance out of every pound we spend. You'll be obsessive about the metrics: cost per lead, cost to acquire, conversion by product, location and increasingly, whether Work.Life gets cited when someone asks an LLM where to find flexible workspace. Getting AEO right before most competitors have even started is a real opportunity to win market share.

You'll move quickly, but nothing goes out with a typo, a broken layout or an off-brand visual. You'll have a genuinely good eye, for copy and for design, and the instinct to catch your own mistakes before anyone else does. Along the way, you'll keep finding smarter, faster ways to work, testing new AI tools and bringing recommendations forward rather than waiting to be asked.

What you'll be doing

1. Running the website

You’ll use AI tools to design and build new page elements yourself wherever possible, briefing in designers or developers for work that genuinely needs their skillset, and build new location and product pages as we expand. You'll use analytics tools to spot friction in user journeys, and test improvements to forms, layouts and conversion paths.

Any pricing, copy or image update you make will read on brand and look right the first time. Executing PPC, SEO & AEO

1. You'll run paid search and paid social campaigns in-house using AI-assisted tools.

You'll execute SEO and AEO initiatives, including content structuring and technical changes that improve how we're found in traditional search and in AI answer engines. Where we still use agencies, you'll manage that relationship operationally: calls, briefings, reporting, and pulling the data that supports their work, while steadily reducing our dependency on them.

1. Owning email marketing

You'll build, test and optimise email campaigns and all automated touchpoints across the funnel, writing clean, on-brand copy every time.

1. Managing our CRM (HubSpot)

You'll own day-to-day CRM configuration and administration to ensure every enquiry is routed correctly, the data required is captured and accurate, and build reporting that tracks contacts from first touch through to sign-up. You’ll stay on top of product releases and ensure we’re using the system to the fullest.

1. Reporting, with evidence

You'll provide regular, evidence-backed reporting on campaign and channel performance to support weekly and monthly reviews.

About you

You'll probably recognise yourself in most of these:

• You have strong hands-on experience with a website CMS, GA4, and Google Search Console

• You've run PPC campaigns using Adwords, Meta and LinkedIn Ads Manager and know your way around SEO and AEO fundamentals

• You're genuinely curious about how AEO and AI-driven search are changing how customers find businesses.

• You have a good eye for copy and visual detail – you spot your own mistakes before anyone else does.

• You move at pace without cutting corners, and enjoy a scale-up environment.

• You're fluent with AI tools and use them as a core part of how you work, and you’re curiosity

means you’re always ahead of curve and willing to try new things.

• You want a hands-on individual contributor role, not a path to managing a team - this role is about owning execution, not building a department

This role is for you if...

• You get a kick out of seeing metrics and KPIs grow

• You’re comfortable using AI to do more, faster, with less

• You're comfortable holding a high bar on your own work without someone checking behind you

• You want to build real depth across website, performance channels, email and CRM

• You want ownership of our inbound growth engine

This role is NOT for you if...

• You need detailed direction before you can start moving

• Copy and visual work aren't a strength, and your instinct is to hand it to an agency or supplier rather than solve it yourself first

• You prefer a slower, more deliberate pace

• You want a role that's purely strategic, without hands-on execution

• You're looking for this to be a stepping stone into managing a team

What success looks like

Within your first 3–6 months, we'd expect to see:

• PPC, SEO and AEO campaigns running confidently in-house, with no dip in performance and clear reporting behind them

• A measurable reduction in agency spend or hours as your in-house execution takes over

• Full understanding of our CMS, and how you’d improve it’s conversion rate.

• CRM improvements made to improve our workflows

• New AI tools or ways of working that you've found and brought into the team

Why join now ?

We're building a growth engine that moves at the pace the business needs. You'll work closely with our Marketing Director, have genuine ownership of the systems behind our growth, and help shape how digital marketing runs as Work.Life continues to expand. If you enjoy moving fast, holding a high bar on your own work, and using AI to enhance the way you work, we'd love to hear from you.

Why you'll love Work.Life

Work happiness is our passion, and that starts with our own team. We offer a supportive working environment, training and development opportunities, a competitive salary, monthly wellness package, team joy budget, quarterly socials and more, so you can work happier. At Work.Life , we're committed to providing an inclusive environment for our team and our members, because we believe diversity breeds a more innovative, creative and caring culture. We're an equal opportunity employer.