Head of Global Marketing

Head of Marketing required to join a global data and analytics business based in the City of London (initially on a 12 month fixed term contract) who support organisations across the energy, chemicals and commodities sectors.

This is a senior, hands–on leadership role with responsibility for the entire marketing function during a pivotal period of growth and transformation. You'll take ownership of marketing strategy, lead generation, thought leadership and team leadership, whilst playing a key role in several high–profile initiatives, including the evolution of the company's flagship data platform and a major website redesign.

For the right person, there is genuine potential for this role to become a permanent appointment.

The Company
The organisation is investing heavily in technology and is building an AI–native data platform that will reshape how its services are delivered and commercialised. This is a major step–change in how the business operates and how it communicates its expertise to the market.

As the organisation evolves, there is a growing focus on how its story is told across digital channels. With services becoming more data–driven and digitally delivered, content, communications and digital visibility are playing an increasingly important role in how the business explains what it does, engages its audiences, and builds awareness of its capabilities globally.

The business is in a significant phase of transformation, evolving from a traditional insight–led organisation into a more product–led, technology–enabled platform business. With strong backing and a growing international footprint, it is scaling quickly and continuing to invest in its data, analytics, and product capabilities to support future growth.

You'll be joining at an important point in this journey, with genuine momentum, visible change and the opportunity to shape how the organisation generates demand, communicates its expertise and supports commercial growth.

The Role

This is a role for a marketing leader who enjoys combining strategy with execution.

You'll take ownership of the marketing function, bringing structure, focus and momentum whilst ensuring marketing activity is closely aligned to commercial objectives. Working alongside senior leadership, sales and subject matter experts, you'll be responsible for driving lead generation, strengthening thought leadership, improving marketing effectiveness and ensuring clear visibility of marketing's contribution to revenue.

This is not a role for someone who wants to operate purely at a strategic level. The successful individual will be expected to remain hands–on, leading key initiatives, supporting the team day–to–day and ensuring delivery across campaigns, content, digital channels and brand activity.

You'll also play a key role in several business–critical initiatives, including the continued evolution of their data platform, the delivery of a new website and the ongoing development of the marketing function itself.

Key Responsibilities

Own and deliver the overall marketing strategy, ensuring alignment with wider business and commercial objectives

Develop and execute targeted lead generation initiatives focused on driving high–quality pipeline and measurable revenue impact

Partner closely with sales leadership to improve lead quality, conversion rates and marketing contribution to revenue

Build and execute a thought leadership strategy that positions the business and its experts as trusted voices within the market

Oversee content, campaigns, digital marketing, social media, events and brand activity across the organisation

Lead the marketing team, providing direction, coaching and support whilst driving a high–performance culture

Establish clear marketing KPIs, reporting frameworks and performance metrics linked to business outcomes

Drive alignment between marketing, commercial and leadership teams through clear communication and shared objectives

Support the successful delivery of key strategic initiatives

Identify opportunities to improve processes, capability and overall marketing effectiveness

About You

Proven experience operating at Head of Marketing, Marketing Director or equivalent senior marketing leadership level

Strong track record of delivering measurable B2B lead generation and pipeline growth

Experience building thought leadership programmes that support both brand positioning and commercial objectives

Comfortable working closely with sales teams and senior stakeholders to align marketing activity with revenue goals

Demonstrable experience leading complex, cross–functional projects such as website redesigns, platform launches or major transformation initiatives

Strong leadership skills with experience managing and developing marketing teams

Commercially minded and highly data–driven, with a focus on measurable outcomes and ROI

Comfortable operating in a hands–on capacity whilst also setting strategic direction

Experience within a B2B SaaS or tech organisation or understanding of energy, oil & gas, commodities, or adjacent markets would be a significant advantage

What's on Offer

This role is paying between 100k – 150k (although some of this might be structured as a bonus upon completion) and an associated benefits package. The companies London office operate a hybrid working model, typically 3 days onsite per week in their offices in the heart of the city. The role is initially offer as a 12–month fixed term contract but there is a strong chance of a permanent role after.

If you're a commercially focused marketing leader who enjoys driving growth, leading teams and delivering meaningful change, this is a unique opportunity to make a significant impact within a global organisation at a pivotal stage of its journey.

If this sounds of interest, please apply or reach out to Murray Simpson.

Cathcart Associates is acting as an Employment Business in relation to this vacancy.