Campaign Marketing Manager

At Clarion, our people are at the absolute heart of what we do.  We’re proud that our core values of PASSION , CARE , IMAGINATION , and TRUST define the way we carry out our work across all of our teams.

If you share our values and want to be a part of a successful, dynamic, and creative global business then we want to hear from you.  

The Opportunity:   

This role, which will report to the Head of Marketing, will work across the Defence sector, will focus on campaign management and execution for our products which include live events DSEI UK, Japan and Germany. As well as supporting the growth of DSEI Gateway news brand.

This is a hands-on, high-impact role with ownership across product campaigns and conversion. You’ll work closely with the wider marketing and content teams to ensure we’re converting attention and engagement from high-quality prospects into purchases. This role will own the campaign strategy for specific products and will be accountable for driving audience quality and conversion across their campaigns.

The ideal candidate will be outcomes focused, be able to balance strategy with execution and enjoy working in a fast-moving environment where your work directly drives commercial impact.

Candidate:

The Campaign Manager will play a key role across the Defence sector (with focus on DSEI brands). This role will create and manage the campaign strategy for each product which will allow the marketing team to hit their goals. The ideal candidate will be a marketing all-rounder with leadership abilities and a proven track record of delivering growth.

Reporting into the Head of Marketing, they’ll work alongside the marketing team to deliver the marketing objectives across their products.

The ideal candidate will know how to manage their role as the campaign evolves. They can focus on the “big picture” when developing the campaign plans; to manage and focus the team on campaign delivery as well as being able to provide status updates and recommendations for campaign adjustments.

They will be analytical, and data orientated with a history of testing and campaign optimization, but with creative flair and exceptional attention to detail. They will enjoy a fast-paced, dynamic environment, and have experience managing agencies, freelancers and team members that they don’t directly manage, and also have 1 direct report.

Key Responsibilities:   

Campaign Plan

• Creating (with support from the wider team) and managing the marketing strategy driving acquisition and retention in key segments to achieve our business goals across events and digital products.

• Effectively communicating and presenting the campaign plans, strategies, and updates throughout the cycle to the team and stakeholders.

Campaign Delivery & Optimization

• Accountable for delivery of the campaign plans – effectively briefing, managing, and optimizing the output of the internal team and external resources (including agencies and freelancers).

• Writing and proofreading any copy for promotional materials - ensuring all brand and style guides are adhered to.

• Ensuring all promotional marketing materials created are tailored towards our key avatars/personas.

Data-Driven

• Use business intelligence, customer feedback and insight to suggest and implement new campaign ideas.

• Owning all the marketing reporting from weekly reporting of event KPIs, forecasts to post event reports that deliver insight, analysis and recommendations.

• Managing the product marketing budget with support from the Head of Marketing.

• Identify key industry trends, innovations or technologies that can drive growth.

Customer-Centric

• Ensuring that all campaign plans and deliverables are heavily influenced by customer data, research and feedback.

• Continued learning (and more importantly, implementing that learning!) about the Defence industry and marketing through attending events, reading, listening to podcasts and webinars.

Knowledge, Skills & Behaviours:

• Excellent knowledge of best practice across email, social media, paid media, landing pages, websites and chatbots (ideally with depth knowledge in 2 – 3 channels).

• Excellent direct response copywriter and copy editor

• Experience creating and delivering campaigns across multiple marketing channels.

• Exceptional project management skills – organized, proactive and able to multi-task.

• Knowledge of marketing performance metrics and optimisation tactics.

• Excellent communicator – great verbal and written communications skills that can translate campaign strategies in a simple way to a range of stakeholders and team members.

• Obsessed with feedback – we love to continuously learn and develop and being able to deliver and receive feedback is a critical skill in our team.

• Be a critical thinker with strong problem-solving skills - driven to understand “why” and takes the initiative to identify trends and gaps.

• Excellent time management skills and the ability to prioritize relevant tasks

• Experience with marketing technology including email marketing automation, CRM, social media management website analytics, chatbots and more.

• Excellent ability to work with data sets, interpret trends and provide analysis and recommendations based on data that support our goals.

• Proven ability to learn new tools and software quickly and independently.

• Highly proactive, initiating attitude – able to take prompt action to accomplish objectives and goals, with the energy and tenacity to address bottlenecks and barriers

About Clarion Events    

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. ()   

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.  

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. ()    

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.   

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight. 

Benefits

• 25 days’ holiday plus bank holidays

• End of year wellbeing shutdown (closed for the last week of the year)

• Employees on a permanent or fixed-term contract are gifted an extra day of leave that can be used for a celebration of your choosing, e.g. birthday, Eid, Diwali, etc.

• Summer Hours in August (3pm finish on Fridays)

• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work

• Pension Scheme

• Private Medical Insurance

• Health Cash Plan

• Wellbeing Library (MYNDUP)

• Mentoring Programme

• Season Ticket Loan

• Cycle to Work Schemes

• Free on-site gym and shower facilities

• Free eyesight tests

• Free flu vaccination – offered on site once a year for all employees

Our Values

PASSION

We deliver all our events with passion for people, the environment and businesses. We form connections with those who are just as passionate about what they do as we are. We always strive to exceed expectations and celebrate success. We love what we do, and it shows.

CARE

We care about our people and our products and work tirelessly to achieve lasting connections and satisfaction for ourselves, our customers and the businesses they support. We really get people - everyone is welcome.

IMAGINATION

Everything is possible. We constantly challenge the status quo and create amazing experiences and opportunities. We take huge satisfaction in solving problems. As open-minded and fun-loving people, the sky is our limit.

TRUST

We trust our skills, people and partners to deliver extraordinary events our customers have come to rely on. We support everyone around us and always learn through our experiences. We are honest and straight forward. You can always rely on us.

Equal Opportunities

We encourage employees to be open and confident and recognise that every member of the team makes a vital contribution.

Clarion embraces equality, diversity and inclusion and seeks to promote these principles in all of our business activities.

When recruiting new employees or providing opportunities for promotion, we will:

• Recruit, develop and retain the most talented people, regardless of background, and make the best use of their talents;

• Ensure that no person is unlawfully discriminated against;

• Select the best person for the role based on their skills, qualifications and abilities.

This statement sets out our commitment to equal opportunities and to preventing discrimination in the workplace.