Direct Marketing Officer - Individual Giving

We are looking for a Direct Marketing Officer to join our growing Individual Giving team at Samaritans. This role will assist in the creation, management and implementation of key campaigns and projects to recruit and retain supporters maximising loyalty and lifetime value.

A valued member of the team – you’ll also contribute to individual giving projects while supporting larger, strategic initiatives led by the 2 x Senior Direct Marketing Officers in the team.

This is a brilliant time to join the IG team at Samaritans as we continue to drive forwards our ambitious plans to enable us to be there for all those who need us. We’re progressing some exciting new projects and you’ll have the opportunity to develop a variety of skills and knowledge.

We are a supportive, creative, and ambitious team. We empower each other to achieve great things, and we’d love to have you join Samaritans and help us continue to succeed.

Contract

• £33,000 to £34,000 per annum plus benefits
• Full Time (35hrs per week)
• Permanent
• Hybrid working - Meeting in person and working collaboratively are things we value. This role is linked to our Ewell (Surrey) office with a blend of home working and office working.
• In-person working - at present, the team meet in the office 1-2 times per month.
• We are passionate about flexible working, talk to us about your preferences

About the role

You’ll manage a portfolio of business-as-usual (BAU) campaigns while supporting wider strategic activity, helping to maximise supporter lifetime value and grow income. This is an exciting opportunity to work across a variety of channels and collaborate with teams and agencies to deliver impactful campaigns.

What you’ll do

• Deliver end-to-end individual giving campaigns across channels such as direct mail, email, telemarketing, DRTV, face-to-face and digital acquisition (PPC and meta)
• Plan, execute and optimise campaigns, including segmentation, creative development, production and analysis
• Monitor performance and produce regular reporting, ensuring campaigns meet income and budget targets
• Work with internal teams and external agencies to deliver high-quality, compliant campaigns
• Support donor stewardship by ensuring timely and effective supporter thanking
• Contribute to campaign reviews and continuous improvement
• Help develop long-term strategies for individual giving and supporter growth
• Manage suppliers and agencies to ensure delivery on time and within budget

About you

You’re a proactive and detail-oriented campaign manager with a passion for delivering great supporter experiences. You enjoy working collaboratively and using data to inform decisions and improve performance.

You’re comfortable managing multiple projects and building strong relationships with both internal stakeholders and external partners.

What you will bring

• Experience delivering individual giving or fundraising campaigns (multi-channel experience preferred)
• Strong organisational and project management skills
• Confidence using data and insights to inform campaign decisions
• Excellent communication skills, including copywriting and proofreading
• Experience working with agencies and external suppliers
• Collaborative approach and ability to manage competing priorities

Full outline in the Job description file here.

Why Samaritans?

At Samaritans, people matter deeply. We know that meaningful impact starts with how we support each other.

We are committed to creating an inclusive, supportive and flexible workplace where everyone can thrive. We value diversity of thought, background and lived experience, and we actively encourage applications from people from all communities.

Every person at Samaritans plays a role in helping fewer people die by suicide. If you are motivated by purpose, compassion and the opportunity to make a lasting difference, we would love to hear from you.

For further information about Samaritans, including our charity structure, values, employee benefits, and application process, please read our recruitment brochure available here. You can also visit our careers website to access this.

We recognise the enormous benefits and the social justice imperatives of ensuring diversity at every level of our organisation. Samaritans is wholly committed to inclusion and diversity and to building a culture and environment where everyone is appreciated for the unique person they are. To ensure Samaritans is representative of those we support and who support us, we particularly welcome applications from disabled, racialised minority and LGBTQ+ candidates, as these people are under-represented at Samaritans.

To Apply

If this sounds like the opportunity for you, please apply. You will be asked to answer some short application questions and to upload your CV.

Please note the application questions have a 300word limit for each answer.

At Samaritans, human connection is at the heart of everything we do.

We do not use AI at any stage during the selection process. Your application will always be carefully reviewed by the recruiting manager or a member of the Talent Attraction Team.

We kindly ask that you avoid using AI tools to generate your application or interview answers. We want to hear your own ideas, insights, and writing style so your unique strengths can shine through. We recognise that some candidates may use assistive technology or tools to help with accessibility, structure or grammar.

All applicants will receive notification of the outcome of their application, at the appropriate time.

Applications close at 9am Thursday 18th June

We'll be reviewing applications as they come in and inviting candidates to interview throughout the process, so we encourage you to apply as soon as possible. We reserve the right to close the role early if we find the right candidate.