Sales Consultant

Job Advert

ABOUT US

Established in 1969, APP Wholesale Ltd specialises in the distribution of heating and hot water products to the plumbing and
heating sector, operating from nine regional locations across the UK. We pride ourselves on supplying high‑quality products at the
right price, supported by outstanding service.

APP Wholesale Ltd is part of the Lords Group of Companies, providing our people with stability, support, and genuine opportunities
for career growth and development within a growing, respected organisation.

We are looking for a confident, customer‑focused Sales Consultant to join our team and help drive business growth through
exceptional service and strong product knowledge. As the first point of contact for our customers, you will provide tailored
advice, build lasting relationships, and help customers find the right solutions to meet their needs. This role is ideal for
someone who is passionate about sales, thrives in a fast‑paced environment, and enjoys working as part of a supportive and
collaborative team.

Responsibilities include, but are not limited to:

* Consistently achieve sales and profit targets through effective customer engagement and product promotion.
* Manage the full sales process from initial enquiry to final delivery, ensuring a seamless and high-quality experience for
wholesale customers.
* Proactively promote additional products and services to increase profitability and customer value.
* Conduct outbound calls to inform customers of new products, offers, and opportunities, generating additional business.
* Review and set pricing within agreed parameters to maintain competitiveness and profitability.
* Ensure all incoming calls and call-back requests are handled promptly and professionally.
* Collaborate closely with the Branch Manager and/or APP Sales Manager to support sales initiatives and development activities.
* Participate in both online Teams meetings and in-person sessions to stay aligned with business goals and updates.
* Work with branch stock control to maximise product availability, including placing direct orders when necessary.
* Actively promote clearance of slow-moving or discontinued products to optimise stock levels.
* Build strong relationships with suppliers to support product knowledge and availability.
* Provide support on the MRCH trade counter when needed, including during busy periods or staff absences.
* Open and close the premises when designated as a keyholder, ensuring security procedures are followed.
* Demonstrate a clear understanding of sales operations, warehouse processes, stock management, and credit systems.

WHAT WE’RE LOOKING FOR

* A confident, professional communicator with a strong customer focus
* Proven or demonstrable sales ability
* Strong organisational skills and attention to detail
* Ability to work effectively as part of a team
* A proactive approach with a desire to learn and develop