Senior Marketing Manager - Events

The Senior Events Marketing Manager will deliver best-in-class amplification for Telegraph events, from concept planning to ticket promotion and maximising reach for event content. This will enable us to give non-paying audiences (anonymous and registrant readers, podcast listeners and social followers) a taste of The Telegraph's distinctive perspective and bring them closer to the brand, as well as deepening engagement amongst subscribers. This role reports to the Head of Brand & Engagement Marketing and day-to-day supports the General Manager of Events. This role also works closely with another Senior Manager who owns all logistics and production elements.

Key Responsibilities

• Plan events which meet our criteria for delivering audience reach (primarily via off-platform content distribution e.g. social video clips), targeting an editorial focus area and appealing to a large audience of warm, non-paying readers. Work closely with Editorial on aligning event propositions with their current priorities, identifying suitable speakers (both internal and external) and liaising with them and formulating the event content.
• Own the full marketing lifecycle for each event: creating a marketing and amplification plan, promotion pre-event to generate ticket sales, venue branding, promotion during the event to maximise our livestream audience (where relevant) and post event content amplification. Work closely with the social, video and newsletter teams to deliver multi-channel marketing and amplification, prioritising reaching new audiences off platform and using a mix of formats.
• Own the ticketing process for each event: setting up an event article page on The Telegraph’s website, using SquadUP to create tickets, monitor ticket sales and manage all ticketing comms with attendees.
• Work with our in-house creative team from briefing through to asset delivery to ensure we have high quality, distinctive event assets which are consistent across channels and platforms.
• Work with our Insight and Analytics team to measure event impact according to our KPIs.
• Where applicable, use paid marketing budget to drive incremental reach and engagement, working with our media agency and creative team to select the most effective platforms, formats and audience targeting to maximise performance.
• Support more junior colleagues in the event team with stakeholder conversations, project management and logistics.

Requirements

• Strategic thinker who ensures all marketing and amplification activity ladders up to the overarching ambition for events and understands the trade offs at play.
• Decisive and logical in decision-making.
• Strong collaborator, with the ability to build relationships around The Telegraph (particularly Editorial), positively influence and get buy-in from people, and flex communication style to the different ways teams operate.
• Effective at managing upwards, strong presenter who provides senior stakeholders with an appropriate level of detail, and is able to step in for the General Manager for events when needed.
• Solid creative judgement and eye for detail to make marketing/branding assets as compelling as possible.
• Organised, effective at planning and adjusting plans as needed, able to juggle and prioritise multiple projects at once.
• Effective at managing downwards (whether officially or through a matrixed structure), understanding the team’s capacity, offering the right level of support so team members can grow, and providing constructive feedback

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.