Director of Marketing, The Savoy Hotel

The Savoy is one of the world's most iconic hotels. We are the original British luxury hotel, opened in 1889, and have a reputation for outstanding service excellence. We blend our rich history with innovation, and have played host to royalty, world leaders, and legends of the stage and screen. Today, we pride ourselves on creating special memories for our guests by delivering the very best in five-star luxury hospitality.

Our award-winning, colleague-centric culture truly differentiates us in the luxury hospitality marketplace. We offer competitive salaries and benefits, along with outstanding career development opportunities globally within Fairmont.

• Top Ten (Big Organisations) – Sunday Times Best Places to Work 2025

• HR in Hospitality Awards 2025:

  • Excellence in Employee Experience

  • HR Team of the Year

  • HR Leader of the Year – awarded to our Director of People & Culture, Sally Webster

• Institute of Hospitality Awards 2025

  • Talent Development Team of the Year

Job Description

Job Title: Director of Marketing

Department: Sales & Marketing

Inspired and Supported by: Commercial Director

Your purpose will be:

Working in close partnership with the Commercial Director, the Director of Marketing is responsible for defining and executing The Savoy's brand, marketing and communications strategy in alignment with the hotel's commercial objectives. This role acts as the custodian of The Savoy brand, ensuring a clear and differentiated market position, consistency across all customer touchpoints, and excellence in execution.

The Director of Marketing leads the marketing function, overseeing the marketing team, brand, communications, digital marketing, performance marketing, partnerships and reputation management. The role is responsible for translating commercial priorities into impactful marketing strategies that drive revenue across Rooms, Food & Beverage and Experiences, strengthen brand desirability, enhance market presence and support long-term business growth.

As a leader within the business, the Director of Marketing will identify emerging consumer, luxury and travel trends, proactively develop opportunities that reinforce The Savoy's leadership position, and continuously raise the standard of marketing execution through strong team leadership, agency management and cross-functional collaboration.

You will be accountable for:

Strategic Leadership

• Partner with the Commercial Director and operational leaders to develop marketing strategies that drive performance across all business pillars, including Rooms, Food & Beverage, Events and Experiences.
• Anticipate market trends and identify opportunities that strengthen brand positioning and business performance.
• Drive excellence, innovation and continuous improvement across the marketing function.
• Lead annual planning, budgets, priorities and performance measurement.

Team Leadership & Capability Building

• Lead, inspire and develop the in-house marketing team, creating a culture of excellence, accountability and innovation.
• Alongside the Commercial Director, establish clear performance expectations and development plans for all team members.
• Coach and mentor the team to strengthen strategic thinking, commercial acumen and decision-making.
• Build succession and long-term capability within the marketing function.

Digital Marketing & Performance

• Lead the hotel's digital marketing strategy across paid, owned and earned channels.
• Develop integrated campaigns and performance marketing initiatives that drive awareness, demand and revenue across Rooms, Food & Beverage, Events and other key revenue streams.
• Oversee performance marketing initiatives, ensuring investment delivers measurable business outcomes.
• Direct paid media, social media, search, content amplification and audience acquisition strategies.
• Lead influencer and KOL programmes that strengthen brand awareness, desirability and engagement.
• Partner with the digital team and agencies to optimise campaign performance, audience targeting and return on investment.
• Establish clear KPIs and reporting frameworks to evaluate effectiveness and drive continuous improvement.

Communications & Reputation Management

• Develop and execute integrated communications strategies that enhance awareness, reputation and market positioning.
• Lead local, national and international media relations activities.
• Act as an ambassador and spokesperson for the hotel when appropriate.
• Develop compelling stories and newsworthy opportunities in collaboration with operational and commercial teams.
• Ensure alignment with Fairmont and Accor corporate communications strategies .

Strategic Partnerships & Market Influence

• Develop and maintain relationships with luxury brands, cultural institutions, tourism bodies and key industry stakeholders.
• Create brand partnerships, experiences and collaborations that enhance The Savoy's positioning and drive commercial performance, with particular focus on Food & Beverage, culture, luxury and lifestyle audiences.
• Position The Savoy at the centre of relevant luxury, cultural and lifestyle conversations.
• Create innovative collaborations that generate awareness, engagement and revenue opportunities.

Content & Marketing Communications

• Oversee the development of all marketing content and brand assets.
• Ensure excellence across photography, videography, digital content, website experience and printed collateral.
• Drive storytelling that reinforces The Savoy's positioning and heritage while remaining relevant to contemporary audiences.

Agency Leadership

• Lead and challenge external agencies to deliver best-in-class work.
• Establish clear objectives, KPIs and accountability measures for agency partners.
• Ensure all agency activity aligns with business objectives and brand standards.
• Continuously evaluate agency effectiveness and resource allocation.

Community Impact & Corporate Reputation

• Develop initiatives that strengthen The Savoy's reputation as a responsible business, employer and contributor to the wider community
• Lead sustainability, social impact and community engagement communications
• Lead communications responses during reputational or operational incidents, in line with communication plans and protocols.

Qualifications

What you will need to do in this role?

• Minimum 8 years of experience in luxury hospitality, luxury lifestyle, travel, fashion, retail or premium consumer brands.
• Leadership experience across brand, communications and digital marketing disciplines.
• Demonstrated success leading high-performing teams and managing complex agency ecosystems.
• Strong understanding of performance marketing, digital media, influencer strategy and customer acquisition.
• Proven ability to identify trends, develop partnerships and convert opportunities into measurable business outcomes.
• Exceptional communication, stakeholder management and influencing skills.
• Strategic thinker with strong commercial acumen and a passion for excellence.

Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.

Additional Information

What’s in it for you?

• Competitive salary and additional service charge
• Life insurance and pension
• 31 days of holiday (including public holidays)
• Exclusive discounts:
  • Savoy, Fairmont, Raffles, and Accor hotels (friends & family rates included)
  • 50% off at American & Beaufort Bars, Afternoon Tea, spa, florist, and select Gordon Ramsay restaurants
  • 20% off at other Gordon Ramsay restaurants and Restaurant 1890
• Free stay for two at The Savoy after successful probation
• Colleague restaurant, gym, interfaith prayer room and wellness room
• Laundry services
• Cashback for wellbeing/healthcare expenses; HSF & Perkbox
• Employee assistance program
• Virgin Active and The Gym Group membership discounts
• Cycle-to-work scheme
• Season ticket loan for commuting
• Annual optician reimbursements of £100
• Local discounts for F&B and retail