Senior Digital Experience Specialist

Job Description:

Core-Asset Consulting is recruiting on behalf of our client, a financial services company, for an experienced Senior Digital Experience Specialist. This great opportunity is based in Newcastle.

This is an exciting opportunity for a commercially and technically capable digital specialist to play a key role in the management, governance and optimisation of a corporate website and internal intranet platform.

Reporting to the Digital Experience Manager, you will combine advanced digital content expertise with hands-on delivery to help ensure both channels provide high-quality, compliant and engaging experiences for clients, advisers, prospects and colleagues.

As the Senior Experience Specialist within the team, you will lead complex digital content initiatives including website page builds, campaign landing pages, content migrations and user experience improvements. You will also act as the subject matter expert for CMS and SharePoint content management, supporting the effective use of templates, reusable components, content models and design systems to create scalable and consistent digital experiences.

Skills/Experience:

Strong experience using component-based CMS platforms to create webpages, campaign landing pages and digital experiences.

Experience working with reusable templates, content models, design systems and structured content approaches.

Advanced understanding of UX, information architecture, accessibility and content design principles.

Experience leading content governance, content audit and optimisation initiatives.

Experience working with multiple stakeholders in a regulated environment.

Strong experience of SharePoint Online and CMS platforms such as Optimizely, Sitecore, Umbraco or similar.

Working knowledge of HTML and CSS, with the ability to troubleshoot content presentation issues, support page assembly and work effectively with development teams on digital experience delivery.

Experience supporting website migration or digital transformation programmes.

Experience with personalisation, experimentation and conversion rate optimisation.

Experience with GA4, Microsoft Clarity and related analytics platforms.

Core Responsibilities:

Lead the delivery of complex website and intranet content initiatives, ensuring outputs meet agreed standards for accessibility, compliance, usability and quality.

Act as the senior practitioner for website and intranet content management, publishing standards and governance processes.

Support the implementation of the digital experience roadmap across website and intranet platforms.

Review and quality assure content updates and page builds prior to publication where appropriate.

Lead content migration, restructuring and content improvement programmes.

Identify opportunities to improve content structures, publishing workflows, authoring processes and governance controls.

Act as an escalation point for complex content requirements and publishing challenges.

Lead the creation of complex webpages, campaign landing pages and digital experiences using approved templates, reusable components and design systems.

Advise stakeholders on the most effective use of templates, components and page structures to achieve business objectives.

Optimise page layouts, content presentation and digital experiences using established UX and conversion best practices.

Provide technical guidance and quality assurance for page builds completed by Digital Experience Specialists.

Maintain expert knowledge of the CMS platform and ensure best practice use of available functionality.

Lead content and user journey reviews across key adviser, client, prospect and colleague journeys.

Analyse behavioural, search and engagement data to identify opportunities for improvement.

Maintain advanced knowledge of CMS platforms, SharePoint and digital publishing technologies.

Contribute to future CMS, intranet and digital experience initiatives.

Lead regular content performance reviews across website and intranet platforms.

Core-Asset Consulting is an equal opportunities recruiter and we welcome applications from everyone irrespective of age, disability, gender, gender identity or expression, race, colour, ethnic or national origin, sexual orientation, religion or belief, marital/civil partner status or pregnancy.

To apply for this vacancy applicants must be eligible to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.

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Core-Asset Consulting offers specialist recruitment services to asset management, accounting & finance, asset servicing, legal and the wider financial services sector in Scotland.