Director, Data Science (Marketing Analytics)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2492 - Director, Data Science (Marketing Analytics) - UK

Role Summary and Impact

We are seeking an exceptional Senior Data Scientist to join our Marketing Science team, serving as both a technical leader and hands-on contributor in building advanced activation solutions that drive superior client performance. This role combines strategic leadership responsibilities with deep technical expertise in econometric modelling and predictive analytics.

Responsibilities

This is a dynamic and compelling role, and the successful candidate will need to demonstrate an ability to manage multiple projects simultaneously. You will develop a close working relationship with various internal and external teams.

The objectives of the role are varied and will adapt to the business objectives as we grow. The following areas are key to the successful management and development of the team:

1. Drive technical excellence and innovation in marketing measurement
2. Build and scale team capabilities that enhance expertise in advanced analytics and marketing analytics methodologies
3. Strengthen stakeholder relationships
4. Establish analytical standards and best practices
5. Foster a culture of continuous learning, collaboration, and excellence within the department

Responsibilities

Leadership and Team Management:

• Lead and mentor a team of data scientists and analysts, fostering professional development and technical excellence
• Establish team priorities, allocate resources effectively, and ensure delivery of high-quality analytical solutions
• Develop and implement training programs to enhance team capabilities in advanced analytics and marketing analytics
• Conduct performance reviews, provide regular feedback, and support career progression planning
• Build a collaborative, innovation-focused team culture that encourages experimentation and learning

Stakeholder Management

• Serve as the primary analytical consultant for senior client stakeholders and internal leadership teams
• Translate complex analytical insights into actionable business recommendations and strategic guidance
• Collaborate with client service teams to scope analytical requirements and deliver solutions that meet business objectives
• Present high-level insights, recommendations, and innovations to senior stakeholders
• Cultivate strong relationships with agencies, identifying opportunities for expanded collaboration and business growth
• Address escalated client concerns and ensure consistent delivery of high-quality solutions

Technical Excellence & Data Science

• Design, build, and validate Marketing Mix Models (MMM) using advanced econometric techniques
• Develop predictive models for campaign performance, customer behaviour, and business outcomes
• Implement cutting-edge statistical approaches including Bayesian modelling, machine learning, and causal inference
• Create cross-channel reach and frequency measurement frameworks and attribution models
• Build automated reporting and monitoring systems for ongoing campaign optimization
• Oversee the development of innovative data models and analytical frameworks to drive marketing effectiveness
• Ensure the team stays current with the latest advancements in data science and machine learning relevant to marketing
• Collaborate with the Marketing Strategists to translate complex data insights into actionable marketing strategies
• Guide the development of optimisation strategies both independently and in collaboration with WPP Media EMEA team.

Innovation & Methodology Development

• Research and implement new analytical approaches, tools, and methodologies in marketing science
• Develop proprietary frameworks and best practices for effectiveness measurement and optimization
• Lead proof-of-concept projects exploring emerging techniques in marketing analytics
• Establish analytical standards and quality assurance processes across the team
• Contribute to thought leadership through white papers, industry presentations, and case studies

Skills & Experience

• Advanced expertise in Marketing Mix Modelling (MMM) including media saturation curves, adstock effects, and base vs. incremental decomposition
• Strong econometrics background with experience in time series analysis, panel data methods, and causal inference
• Proficiency in predictive modelling using machine learning techniques (regression, tree-based methods, neural networks)
• Programming expertise in R and/or Python with experience in relevant libraries (e.g., tidyverse, scikit-learn, PyMC3, Stan)
• Experience with cloud platforms (AWS, GCP, Azure) and big data technologies (Spark, SQL)
• Knowledge of experimental design and A/B testing methodologies
• Familiarity with marketing measurement frameworks including attribution, incrementality testing, and media optimization

Business & Leadership Skills

• Exceptional communication skills with ability to present complex analyses to non-technical stakeholders
• Proven experience managing and developing technical teams
• Strong project management capabilities with experience handling multiple concurrent initiatives
• Deep understanding of digital marketing ecosystem and media channels
• Experience working in agency, consulting, or client services environment preferred

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ()for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.