Senior Paid Search Manager

Help make the world more hospitable

The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.

You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.

If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.

About the role

Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:

This role owns paid search at Mews end to end, across every market we operate in. Paid search is one of our core acquisition channels, so the strategy, the budget decisions, and the performance against target all sit with one person rather than being split across an agency and a manager above them. The environment is genuinely complex: multiple markets, multiple languages, and a commercial motion running from small independent properties through to enterprise hotel groups.

You will set the direction and define what good looks like across those markets, then back every move with data. Day to day you will work closely with Data, Measurement, Finance, Brand, and Regional Marketing, which means search activity gets tied to real commercial priorities rather than optimised in isolation. Hospitality tech is a fast-moving category with unusual search behaviour across regions, and the person in this seat has the room to shape how Mews shows up in it.

What you would do  

• Own paid search strategy across all Mews markets: planning, execution, optimisation, testing, and reporting.
• Hold performance against acquisition, revenue, ROI, and efficiency targets, and make the budget calls that follow.
• Work with Product Marketing, Brand, Data, Finance, and Regional Marketing to align search activity with commercial priorities.
• Build AI-assisted workflows into how search gets run here: query and creative analysis, ad copy generation and testing at scale, anomaly detection across markets, and documenting those workflows so the wider marketing team can use them.
• Manage agency and platform relationships, and find growth through experimentation, automation, and new platform capabilities.

AI Fluency Level 3: in this role that means you have already changed how paid search work gets done, not just sped up your own tasks. You have built something repeatable, whether that is an AI-assisted process for keyword and query mining, creative iteration, or performance anomaly review, and handed it to others in a form they can actually run. It also means you check what the model gives you. When AI proposes a bid change, a negative keyword list, or a read on why CAC moved, you know how to test that claim against the data before it reaches a live budget.

For more information on AI fluency at Mews, please refer to AI Fluency at Mews: A Comprehensive Guide for Candidates on Confluence.

What you would bring  

• Deep working knowledge of Google Ads and Microsoft Ads: bidding strategies, attribution, conversion tracking, and web measurement are things you know well, not things you are still learning.
• A clear record of improving paid search performance against measurable targets such as acquisition volume, CAC, or ROI.
• Comfort with large datasets and the quantitative judgement to turn them into sound commercial decisions.
• Experience with reporting and visualisation tools such as GA4, Looker, Tableau, or SQL, plus a solid grasp of measurement and experimentation methodology.
• AI Fluency Level 3, or the equivalent hands-on experience applying AI to paid search or performance marketing work.

Nice to have

• Experience with scripts or AI-enabled optimisation techniques applied directly to paid search.
• Multi-market or multi-language campaign experience.
• Exposure to a commercial motion spanning SMB through enterprise.

Spain

€51.000—€87.000 EUR

UK

£59,000—£99,000 GBP

Netherlands

€68.000—€97.000 EUR

France

€59.000—€91.000 EUR

Germany

€71.000—€91.000 EUR

United States

$105,000—$133,000 USD

Ireland

€69.000—€115.000 EUR

Canada

$110,000—$170,000 USD

Pay Transparency at Mews

Salary ranges are provided in good faith and reflect current market conditions and internal pay structures. Final compensation may be adjusted based on funding, budget constraints, or exceptional candidate qualifications, but will remain within reasonable proximity to the stated range.

This salary disclosure is provided in compliance with applicable pay transparency legislation. We are committed to equal pay practices and prohibit salary history inquiries during our recruitment process.

If the location you're applying from wasn't originally advertised for this role, salary range information is available upon request at any point during the application/interview process - your recruiter will be able to help.

What’s in it for you?

Our success is powered by our incredible people, supported by benefits that help them thrive.

Global benefits

No matter where you’re based, you’ll enjoy:

• Unlimited paid holiday (yes, really)
• Participation in our company share program
• Paid parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available after one year of service)
• An annual Learning budget of €300 (and more for high performers) to support your development
• Monthly "EDGE" time to Explore, Develop, Grow, and Elevate yourself
• A work from anywhere policy with flexibility to work abroad for a few weeks each year
• Relocation options, available after one year
• Flexible, hybrid working options
• A home office setup budget to make your workspace your own and a monthly work-from-home allowance
• Claude tokens, so you can automate workflows and build smarter, more efficient ways of working

Local benefits

You'll receive additional benefits that vary by location, from healthcare and retirement plans to team events, socials and other perks. Ask us about it during your interview process.

Life at Mews

We’re an equal opportunities employer. We value teams that reflect the diversity of the customers and communities we serve. Different perspectives make better ideas, stronger products and a more welcoming company.

We also believe transparency is important when deciding if you're the right fit. Mews is an ambitious, high-pressure environment of continuous learning and high standards. Success here requires resilience, adaptability and a willingness to solve difficult problems.

A few things that define how we work:

• High autonomy means high responsibility. People are expected to take ownership and drive outcomes. There isn’t a detailed playbook for everything, and that’s part of what makes the work challenging – and rewarding.
• Change is constant. We’re growing quickly and adapting as we scale. Teams, processes and priorities continue to evolve, and only people who stay curious and agile will thrive.
• We’re remote-first, not relationship-free. Flexibility is core to how we work, but strong relationships still matter. Our teams are global, so we need expert collaborators and communicators to help us move forward together.
• AI is an integral part of our processes. It’s not here to steal people’s jobs, but to amplify efficiency and productivity. We’re motivated to proactively use the technology to seek out better ways of working and share our findings with the rest of the company.

If there's anything we can do to support you during the application process, let us know.

We don't discriminate on the basis of race, religion, colour, nationality, gender, sexual orientation, age, marital status, veteran status, disability or any other protected characteristic.

One final thing: don't hold back. If you don't meet 100% of the criteria in this job description but you're certain you could make a big impact, apply. Everyone should have equal access to opportunities, and we're committed to providing an inclusive experience.

If Mews sounds like the kind of environment where you'd thrive, we'd love to hear from you.