Marketing Coordinator (m/f/x)

Carhartt WIP is part of the WIP Trading AG. Our family-owned business group started as a licensee and European distributor of the US workwear manufacturer Carhartt in the early 1990s. Since then, it develops its own collections based on workwear originals.

Carhartt Work In Progress aims to continuously progress and evolve, without ever losing sight of its origins. Over the course of the past three decades, our business has developed organically, along with its customers, the culture that surrounds the brand, and its employees who have helped shape what Carhartt WIP is today.

Reporting to the Marketing Manager, you will provide key support to UK & Ireland Marketing initiatives and assist in delivering marketing initiatives.

Your Responsibilities

• Support Junior Marketing Manager in executing all marketing activities

• Mirroring Carhartt WIPs global marketing plan in the UK/IR market

• Development, production and support of B2B & B2C marketing.

• Organise and handle logistics of seasonal seeding and bespoke gifting orders

• Manage showroom samples for shoots and manage model castings and fittings

• Work together with Retail Manager to recognise local marketing needs, conception and activation of new concepts to help promote the UK stores.

• Support wholesale customers with marketing activities.

• Support and manage production and logistics of local campaign and seasonal photoshoots.

• Support with managing local social media channels.

• Produce editorial work for Carhartt WIPs UK social media channels.

• Event production, from concept to completion, including special releases, anniversary events, store events, music events / festivals etc.

• Managing artwork proposals, Basecamp, copy requests, and building decks for relevant projects.

• Manage all monthly reporting processes and newsroom mailouts with guidance from Marketing Manager.

• Manage seasonal OOH site bookings, consistently researching new opportunities for campaign visibility.

• Site visits to Carhartt WIP retail stores, wholesale customers, venues, collaborative partners and any other location required at any time through the UK.

Your Profile

• Experience and understanding of marketing principles

• Teamwork, planning, commercial awareness

• Numerical skills

• Excellent knowledge of computer software- MS-Office / KeyNote

• Proficient with Adobe Creative Suite and online applications including social media platforms and associated programmes

• High level of self-organization, communication, multitasking and improvisation

• Demonstrable ability to multi-task and adhere to deadlines

• Good knowledge, deep connection and understanding of fashion, music, skate, art and sub-cultures

Your Location

London / UK