Direct Marketing Executive

Email: View email address on jobapplyni.com

Job description

The Direct Marketing Executive will play a key role in delivering high-quality direct marketing campaigns that drive income and engagement from individual supporters. Focusing on cash appeals and alternative gifts, this role will manage the planning, delivery, and evaluation of multi-channel campaigns that inspire supporters to give, strengthen loyalty, and maximise return on investment. Please see employer website for full job details & person specification.

Responsibilities

• Assist with Supporter Development activity, managing cash appeals, newsletters and our Gifts trading product.
• Partner with our creative agency, print and postage suppliers, digital team and inhouse data analysts. Work closely with external agencies and suppliers to ensure campaigns are delivered on time, within budget, and to brand and compliance standards.
• Full end-to-end campaign management including briefing agencies, sourcing material, managing data selections, developing artwork, organising fulfilment, campaign analysis and reporting, managing costs and invoice processing.
• Work closely with the Data team to review direct marketing campaigns and ensure that information is used to maximise income for future campaigns. Coordinate segmentation, targeting and personalisation strategies with the Data and Insight team.
• Oversee copywriting, artwork, and proofing processes to ensure accuracy and effectiveness. Support the continuous improvement of cash and alternative gift programmes through testing, innovation, and supporter feedback.
• Support the Senior Direct Marketing Executive in managing campaign budgets, ensuring value for money and accurate financial reconciliation.
• Ensure all activity complies with fundraising regulations, GDPR, and organisational ethical standards.
• Work with the Individual Giving Team to implement the Emergency Fundraising Strategy and play a key part in Concern’s emergency fundraising response.
• Develop a deep understanding of Concern so that you can communicate the key messages effectively to both new and existing supporters.

Skills and Qualifications

Essential Skills

• Knowledge of using direct marketing channels such as mail and email.
• Strong planning and project management skills.
• Experience of working successfully with external suppliers or internal stakeholders to deliver direct marketing campaigns.
• Demonstrable analytical skills and highly numerate.
• Experience of using a database.
• Excellent communication, interpersonal and negotiation skills.
• Excellent written skills including experience of writing and editing emails.
• Demonstrable organisation skills and experience of managing a varied workload.
• Ability to build effective relationships with internal stakeholders and external agencies.
• A collaborative, proactive, and solution-focused approach.
• Strong IT skills including Excel and Word.
• Demonstrates ability to work in an agile manner and adapt to changes quickly.
• Shows strong initiative; ability to bring in new, creative ideas.

Desirable Skills

• Experience in the charity sector or individual giving fundraising.
• Knowledge of online marketing.
• Ability to work on own initiative.
• Good understanding of delivering excellent customer service/donor care.
• Familiarity with CRM systems and data segmentation tools.

Further Information

Staff are expected to come into their base office once per week. Staff are also able to flex their start and finish times between the hours of 7am to 7pm daily. We are an international humanitarian organisation that strives for a world free from poverty, fear and oppression. We deliver life-saving and life-changing interventions to the world's poorest and most vulnerable people. From rapid emergency response to innovative development programming, we go to the hardest to reach places to make sure that no-one is left behind. With 3000 staff of more than 50 nationalities, Concern operates in 25 of the world’s poorest countries, helping people to achieve major and long-lasting improvements in their lives. Benefits: 25 days’ annual leave, pro-rated for part-time employees.. Office closure between Christmas Day and New Year’s Day. Flexible hours and hybrid working. Annual leave purchase scheme. Enhanced parental leave pay. Stakeholder pension. Season ticket loan. Cycle scheme. Life assurance. Access to Employee Assistance Programme (EAP).