Paid-ad Content Creator

Hello, we're SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sonic toothbrush in 2022, we've delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award. Creative is at the heart of what we do at SURI and how we bring our products to the world. As a paid-ad content creator, you'll take the leading role in producing outstanding video creative for our digital advertising channels - where millions of people will see your work each week. You'll work closely with the digital advertising team to deliver best-in-class concepts that tell our story in an engaging, persuasive and brand-building way. About the role We're seeking an imaginative and dynamic Content Creator to develop engaging video content optimised for paid social media platforms. The ideal candidate has extensive experience in video storytelling, a sharp eye for the perfect moment (and how to frame it up), and an intuitive understanding of trending content across TikTok, Instagram + YouTube that can perform commercially (for awareness building and direct response campaigns). You thrive in a fast-paced environment, quickly producing multiple creative hooks and video iterations to maximise engagement. Your skills include filming high-quality, visually-appealing content from your home studio, as well as the know-how to establish a mini studio environment at SURI HQ. You're as confident behind an iPhone as you are a full-fat video camera, and ideally have a few other digital and analog capture methods as well-think Super 8, camcorder, digi cam, etc. Roles & Responsibilities Work with the content strategy team to conceptualise, film, and edit captivating video content tailored for paid campaigns. Stay current with evolving social media trends, particularly on TikTok and Instagram, feeding insights back to the content strategy. Quickly produce multiple video hooks and iterative versions to optimise performance. Maintain and utilise home studio equipment effectively; ability to set up a functional mini studio at our office. Collaborate closely with marketing and creative teams to ensure alignment with brand messaging and campaign goals. Help analyse content performance metrics to inform future creative decisions. Requirements Proven experience in video creation specifically tailored for social media. Deep understanding of current digital design aesthetics and viral video trends. Skilled in managing studio setups, including lighting, audio, and camera operation. Exceptional creativity, speed, adaptability, and organizational skills. Excellent communication and collaboration abilities. Proficiency in video editing software (Adobe Premiere Pro, After Effects, CapCut, or similar) and working with video editors. The ideal candidate also: Is experienced with awareness and direct response advertising and e-commerce marketing strategies. Is comfortable appearing on camera when needed (even if just hands). Has a professional background in Beauty, Health & Wellness, Personal Care, or Lifestyle. Benefits 25 days annual leave, plus bank holidays and an additional day for your birthday Flexible working hours Hybrid working - up to 2 days working from home each week Bupa Healthcare and Dental Packages Income Protection and Life Assurance 1x Charity Day per year Central London offices- based in Bank; a stone's throw from Leadenhall Market 4x "Work from Anywhere" weeks, with no requirement to be in the office those weeks Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff Monthly social events, organised by different team members 5x free toothbrushes every year £1000 personal development budget each year, per employee Fantastic career opportunities; with the chance to grow as SURI does Summer Fridays; 2pm finish across Fridays in July and August Fresh fruit and snack orders every week Cycle to Work scheme, and Electric Bike Cycle to Work scheme Regular product swaps with other fantastic companies At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive. Please let us know if you require any reasonable adjustments to be made for the recruitment process.?