Digital Performance Business Director

About the Role:

As Digital Performance Business Director, you will be the strategic lead for all digital and performance marketing activity across the giffgaff account.  You’ll work closely with client stakeholders, OM Centres of Excellence, and a  multi disciplinary team to deliver best-in-class digital strategy, execution, and results. ​

You will: ​

• Lead the digital and performance agenda for giffgaff, driving growth across SIM, Handset and Broadband. ​
• Develop and implement integrated digital strategies across PPC, Paid Social, Programmatic, and emerging channels. ​
• Champion innovation, digital  maturity and data-driven approaches striving for continuous improvement in all  digital activity. ​
• Build strong relationships with giffgaff’s marketing and digital teams, acting as a trusted advisor. ​
• Oversee the day-to-day running of the Performance account and will be supported by a full team. You will manage a Digital Account Director and  Digital Account Manager within your team but will also be  required to work closely  with specialist teams and oversee their output. Additionally, you  will work closely with the Client Business Director leading on the Brand campaigns and our Data & Tech team. ​

About the client: 

• giffgaff are a growing brand that wants to break category norms. They have just launched Broadband, and with much more in the pipeline,  it’s   a very  exciting time to work with a brand that wants to innovate and challenge  conventions. ​
• As a client, giffgaff is ambitious, collaborative, and data-driven, with a focus on digital innovation and performance marketing tied to business  outcomes. The brand’s growth journey is underpinned by a test-and-learn mindset, a commitment to transparency, and a passion for delivering value  to its members. ​
• giffgaff has UK billings of approx. £30m and we  are responsible for all paid media channels across the full  marketing funnel (brand and performance). ​
• giffgaff is one of MG OMD’s most exciting clients, and our only B Corp and so by design, as a brand they want to do things differently and make a  positive impact on people and planet. This ethos is ever present in the way we at MGOMD approach their media strategy, planning and buying. It has  even resulted in a much-celebrated win at Campaign’s Ad Net Zero Awards for Best Practice in Sustainable Media Planning. ​

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​ 

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.  

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​ 

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational.  ​​ 

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​ 

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.  

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at View email address on job-boards.greenhouse.io to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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