Coordinator, PR & Influencer Marketing

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.

A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

Reporting into the VP Consumer PR, the Coordinator PR and Influencer Marketing will support the execution and day-to-day operations of PR, influencer, and talent activity across the Lifestyle Fashion portfolio within the EMEAI region.

This role is highly collaborative and hands-on, supporting the delivery of product seeding, influencer gifting, campaign coordination, talent and agency communications, events, and administrative processes across multiple brands and markets. The Coordinator will play a key role in ensuring projects are delivered efficiently, partnerships are managed smoothly, and regional teams and partners are supported with best-in-class execution.

The ideal candidate is highly organised, proactive, detail-oriented, and comfortable working in a fast-paced environment where priorities can shift quickly. This role requires someone who is equally comfortable supporting strategic initiatives and rolling up their sleeves to manage operational execution.

What You’ll Be Working On

• Support the day-to-day execution of PR and influencer marketing activity across the Lifestyle Fashion portfolio in EMEAI.
• Coordinate product seeding and gifting initiatives across influencers, talent, media, stylists, and key partners.
• Manage gifting logistics including product tracking, shipping coordination, inventory management, approvals, and reporting.
• Support ongoing always-on influencer engagement and relationship management across regional markets.
• Assist with influencer and talent campaign coordination including timelines, deliverables, content tracking, usage rights, approvals, and reporting.
• Work closely with Legal and external partners to support contract creation, editing, approvals, and processing for influencer, talent, and agency agreements.
• Coordinate with PR agencies, influencer agencies, licensees, and internal stakeholders to ensure smooth communication and campaign execution.
• Support media and influencer events, launches, press appointments, market activations, and brand experiences as required.
• Assist with preparing campaign recaps, coverage reports, influencer performance tracking, and presentation materials.
• Maintain and update influencer, media, and agency contact databases across markets.
• Monitor cultural trends, influencer activity, and competitor campaigns to support team insights and planning.
• Provide administrative and operational support across the PR and influencer function including invoices, budget tracking, PO support, meeting coordination, and status updates.
• Support sample management, showroom coordination, and product organisation where required.
• Work collaboratively across PR, Social, Creative, Brand Marketing, Licensing, and Commercial teams to support integrated campaign delivery.

What You’ll Bring

• 1-3+ years’ experience in PR, influencer marketing, fashion marketing, communications, or talent relations.
• Strong interest in fashion, lifestyle, social media, influencer culture, and brand storytelling.
• Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
• Comfortable working in a fast-paced environment with a proactive and flexible approach.
• Strong communication and relationship management skills.
• Experience supporting gifting, seeding, influencer campaigns, events, or PR coordination is highly preferred.
• Ability to manage administrative processes and operational tasks with accuracy and efficiency.
• Confident working cross-functionally with internal teams, agencies, and external partners.
• Strong proficiency in Microsoft Office, Google Workspace, and social/influencer tracking platforms is a bonus.
• Positive, collaborative attitude with a willingness to be hands-on and support wherever needed.

Fraud Alert: Unauthorized Job Offers and Impersonations

We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.

Please note:

• All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (
• Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
• We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.

If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing View email address on job-boards.greenhouse.io.

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact View email address on job-boards.greenhouse.io

To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: