About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our Growth Story
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment. What you'll do
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets. What makes joining Eucalyptus unique
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our Growth Story
- 130% YoY revenue growth and a 90% reduction in cash burn - culminating in our $1.15bn acquisition by Hims & Hers in 2026.
- Supported over 350k patients living with obesity across our 5 markets.
- Received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.
We’re looking for a Paid Social Lead to own and scale paid acquisition in the UK market, with a primary focus on Meta with the view of scaling wider social channels. This is a high-impact, hands-on growth role where you’ll lead strategy, creative testing, optimisation, and performance analysis to drive significant customer acquisition and revenue growth. You’ll think end-to-end — supporting with creative ideation through to campaign execution, strategy and optimisation, while building a best-in-class Meta growth engine in a fast-moving digital healthcare environment. What you'll do
- Own the paid growth strategy for the UK market with a strong focus on Meta advertising.
- Manage and optimise 7 figure monthly media budgets.
- Partner closely with creative teams to develop, test, and scale high-performing Meta ad creatives tailored to UK audiences.
- Lead ongoing experimentation across creative, audience segmentation, bidding strategies, placements, and landing pages.
- Drive a strong creative-first testing culture, using performance insights to rapidly iterate and improve results.
- Stay ahead of Meta platform developments, including algorithm updates, new ad formats, healthcare advertising policies, and beta opportunities.
- Analyse campaign and funnel performance using attribution, analytics, and BI tools, translating data into actionable growth opportunities.
- Work cross-functionally with product, CRO, engineering, brand, and lifecycle marketing teams to improve acquisition efficiency and customer value.
- Monitor competitor activity and emerging trends within the UK digital health and consumer subscription space.
- 4+ years of hands-on performance marketing experience, with deep expertise in Meta Ads Manager.
- Proven experience managing and scaling large paid social budgets with clear commercial accountability.
- Strong understanding of creative-led performance marketing, testing methodologies, and full-funnel optimisation.
- Experience building and scaling campaigns focused on customer acquisition, ROI, LTV, and retention.
- Comfortable analysing data, identifying insights, and making fast, commercially driven decisions.
- Experience in D2C, consumer, subscription, or digital health businesses is highly desirable.
- Familiar with UK consumer behaviour and performance marketing best practices within the UK market.
- Comfortable operating in a high-growth, fast-paced environment with a strong bias toward action.
- Excellent communication and stakeholder management skills.
Eucalyptus is building a global digital healthcare platform designed to help people live longer, healthier lives through accessible, evidence-based care. Alongside brands including Eucalyptus, Pilot, Kin, Software, and Compound, we’re redefining preventive healthcare across multiple markets. What makes joining Eucalyptus unique
- High-growth opportunity – We’re scaling rapidly across new markets, conditions, and demographics.
- Meaningful impact – Your work will directly influence patient outcomes and business growth.
- Ownership and autonomy – You’ll have the freedom to test bold ideas and shape the Meta growth strategy.
- Career acceleration – Work alongside high-performing teams in an ambitious, fast-moving environment.
- Mission-driven work – Help build one of the world’s leading digital healthcare companies focused on preventive care and long-term health outcomes.
Vacancy posted 19 days ago
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