Regional Marketing Specialist (UK Remote)

When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in global education. For over 25 years, Turnitin has partnered with educators and institutions to develop learning integrity solutions that recognize the enduring value of critical thinking in a rapidly changing world. Over 16,000 academic institutions, publishers, and corporations use our services in more than 185 countries around the world: Turnitin Feedback Studio, Clarity, Originality, Gradescope, ExamSoft, Similarity, and iThenticate. Protecting the value of an authentic education is at the heart of who we are. Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education. Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines. The Regional Marketing Specialist, 12-month agreement – UK/I & ANZHK plays a key role in executing integrated marketing initiatives that drive customer engagement, retention, and revenue expansion across the United Kingdom, Ireland, Australia, New Zealand and Hong Kong for our portfolio of integrity and assessment solutions. Reporting to the Sr. Manager, Regional Marketing, this role works in collaboration with global marketing, sales, customer experience and product teams. Responsibilities include supporting marketing strategy development, localizing campaigns, managing third-party partnerships, and ensuring high-quality, market-relevant execution across both regions. The ideal candidate has a strong understanding of the higher education landscape in the UK/I and ANZHK regions, solid hands-on marketing execution skills, and the ability to manage multiple priorities across two culturally distinct regions. This role requires regular collaboration across the UK and Australia time zones.

The ideal candidate will be based in the UK and must be able to flex their weekly schedule to support both regions. Specifically, the role requires two days per week with at least 50% overlap (a minimum of four working hours) with standard Australia (AEDT) business hours to enable real-time collaboration with ANZ colleagues and partners. The remaining hours on those days will be dedicated to progressing ANZHK-focused marketing projects. The other three days per week will align to UK working hours and focus on UKI priorities, along with any additional ANZHK tasks as needed. Key Responsibilities and Outputs: Regional Insight, Research, and Planning Support - Support the gathering of market intelligence on the education landscape, competitor activity, and customer needs across UK/I and ANZHK. - Assist in collecting and organizing customer feedback through surveys, interviews, and event debriefs to inform campaign direction and content relevance. - Contribute to the creation of localized campaign briefs, quarterly and annual plans, aligned with global priorities and regional goals. Campaign Execution & Event Support - Work with the Digital Marketing team to activate regional demand generation campaigns across digital and offline channels using global toolkits and templates. - Work with the Global Events team to support the delivery of webinars, in-person events, and third-party sponsorships, handling coordination, content strategy, localization, and logistics. - Work with the digital team to localize emails, landing pages, and other campaign elements using marketing automation platforms. - Assist with local content creation to ensure cultural and linguistic relevance. Sales, SDR and Marketing Collaboration - Collaborate closely with the UK/I and ANZHK sales teams to ensure campaigns are tailored to target segments and sales follow-up is timely and effective.