Store Manager | HOFF Covent Garden

At HOFF , we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of color allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We’re on the lookout for the next team leader of our brand in London, Covent Garden (Long Acre).

As Store Manager , you’ll be the face of our brand image and values, overseeing all daily store operations while leading and working closely with your team to achieve the best results. But above all, you’ll enjoy the journey while making history at HOFF.

What will you do once you’re here?

• Sales Strategy . In coordination with the Retail Management team, you’ll define a sales strategy focused on hitting targets, adapting to peak seasons and workloads, and continuously improving sales processes.

• Customer Experience. You’ll make sure each customer’s shopping experience is unique — understanding their needs, advising them during purchases, and identifying and resolving any issues. You’ll ensure brand representation is consistent in every aspect of the store.

• Team Coordinator . You’ll be the team leader — organizing schedules and shifts, holding briefings to analyze KPIs and set action plans, and keeping the team fully energized. You’ll foster a collaborative work environment while developing top talent.

• Operations Control . You’ll coordinate with the HQ team for restocking and inventory control, ensuring the store is fully stocked at all times. You’ll also maintain store visuals in line with established standards and ensure policy compliance.

Sounds interesting? Here’s the profile we’re looking for ️‍♀️:

• At least 3 years’ experience as a Store Manager in a fashion/premium brand.

• Education is not a must, but training in Fashion, Business Administration, or similar would be a plus.

• We are international! Our customers are both local and global, so you’ll need a high level of conversational English.

• A passion for product and an eye for the latest trends is essential.

• And finally, to thrive in this role, you should be results-driven, proactive in sales, organized, and analytical — while also being a top-notch leader and communicator with a strong team spirit, offering customers a unique experience while taking care of every detail of our image. ⭐

• Valid work permit UK

Why you’ll want to join our company

• We’re an international brand with our sights set on success. We’ve got that start-up vibe where anything is possible.

• We’re living through a revolution in the fashion industry — and we want to be part of it.

• You’ll have the opportunity to gain experience quickly in a dynamic work environment and grow with us if you share our excitement and vision.

Our Brand Values:

[1] Inspiration

Movement sparks movement. Change sparks change.

[2] Creativity

If you want different results, you have to think different. Make different. Walk different.

[3] Discovery

What's known is never enough.

[4] Realness

We show up as we are.

[5] Boldness

Nothing happens by playing it safe

[6] Kindness

Meaningful connections are built through respect.