Commercial Brand Manager - Juicy Couture

Juicy Couture is a globally recognised lifestyle and fashion brand synonymous with bold femininity, playful luxury, and iconic design. As part of a wider group of premium global brands, we are passionate about creative excellence and commercial growth. This is your chance to lead the brand from the front, shaping its direction at a pivotal moment in its evolution.

Main Responsibilities Will Include:

• Lead, manage, and inspire the Senior Designer and wider Design team, ensuring creative output is consistent, high-quality, and fully aligned with the Juicy Couture brand identity and commercial objectives.
• Own the external range review and approval process for Footwear and Jewellery collections, ensuring all products meet brand standards and are commercially viable across all relevant markets.
• Report directly to the Chairman and Board of Directors, providing clear and strategic updates on creative direction, brand performance, and seasonal design strategy.
• Collaborate closely with the Marketing team to develop and execute creative concepts and integrated marketing plans that are on-brand and directly support sales objectives.
• Drive brand growth strategies and lead collaboration projects from end to end - including identifying partnership opportunities, developing initial design concepts, and overseeing marketing execution.
• Oversee the full collection approvals process with brand owners, licensors, and external stakeholders, acting as the primary representative of the brand in key meetings.
• Develop, update, and present brand decks in line with seasonal sales launches, ensuring all materials are compelling, accurate, and reflect the current brand direction.
• Liaise across Product, Sales, and Design teams to ensure all creative output is commercially focused, delivered on time, and consistent with the wider business strategy.

Person Specification

• Minimum 8 years' experience within fashion, lifestyle, or branded retail environments, ideally spanning both high street and designer-level brands, with previous exposure to roles such as Commercial Manager, Brand Manager, Buying Manager, or Head of Design.
• Proven leadership capability with a track record of managing and inspiring cross-functional teams across design, product, marketing, and commercial functions - a natural figurehead who leads with presence and purpose.
• Strong commercial acumen with demonstrable experience developing and executing brand strategy, balancing creative vision with profitability, and identifying opportunities to drive long-term brand growth.
• Confident in managing collection approvals, range direction, and product alignment, with a thorough understanding of the full product lifecycle from concept and design through to launch and retail execution.
• Experienced in building strong relationships with licensors, brand owners, distributors, and external partners, with excellent stakeholder management and communication skills.
• Highly organised and analytically strong, with advanced Excel skills across forecasting, margin analysis, pricing structures, and commercial reporting, combined with meticulous attention to detail and excellent project management capabilities.