Director, Data Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About WPP’s Data, Technology & Analytics team (DTA)

DTA is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through our unique data advantage in Open Intelligence and Open, our AI-enabled media and data platform for the next era of advertising.

We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

DTA is seeking a Director to join our Data Strategy community and work as a senior part of the Wavemaker data strategy team – focusing on key clients: Reckitt, Jet2, Colgate and Danone.

Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers.

This role will report into the VP, Data Strategy for Wavemaker, and line manage 1 to 2 Data Strategy Managers.

The main impact of this role will be to develop our relationships with these key clients through excellent and transformative data strategy work.

The main focus area of this role are:

Data-led audience design;

• Using the datasets and technology available to each client, lead and oversee the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Working closely with the media planning and activation teams to put enhanced data solutions at the heart of execution.

Technology Consultancy;

• Act as a champion for Open Intelligence and Infosum solutions – developing opportunities for clients to engage and adopt

Innovation

• Support the development of AI-based tools to automate or streamline key functions within data strategy practice

Management

• This role oversees the work and development of 1 to 2 Data Strategy Managers.

A bit about yourself :

• Deep interest in Media & Technology: An understanding of and desire to learn more about data products, AI, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Customer Focus: A relentless focus on client success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Communication and Presentation Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
• Experience managing multiple stakeholders in a matrixed environment
• years digital agency-side working on a data-led role either agency, vendor or client side, with a strong emphasis on digital paid media.
• Highly developed interpersonal, team building and relationship management skills
• CPG experience preferable but not required
• Understanding of the importance of privacy first media and what that means for how we need to do things differently

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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