Digital Marketing Apprentice

Digital Marketing Apprentice (Level 3)

Location: Rotherham

Salary: £15,642.84 per annum for your first 12 months, salary then rises depending on your age.

Vacancy Type: Apprenticeship (18 months)

Level : Level 3 Multi-Channel Marketer - Equivalent to A-Level

Closing date : 31 July 2026

Rotherham Hospice is a charity dedicated to the people of Rotherham, offering specialist palliative and end of life care to our community since 1996.

About the Role

This is a hands-on apprenticeship for someone who's passionate about digital marketing and wants to make a difference while they learn. You'll work alongside our Marketing Communications Manager to help plan, create and deliver campaigns across our social media channels, email platform and website - helping us raise awareness, grow our supporter base and generate vital fundraising income.

You could be working on anything from:

* Promoting a charity walk to hundreds of participants
* Writing copy for a fundraising email that lands in thousands of inboxes
* Creating content for Facebook, Instagram, LinkedIn, TikTok and X that could tell the story of our hospice or just what new items are on our café menu
* Helping us grow our online presence through SEO and paid social
* Analysing campaign data and translating it into clear, useful insight
* Supporting the launch of events, appeals and community fundraising challenges
* Producing marketing materials that work across digital and printed formats

This is a development role, offering the opportunity to gain practical experience within a busy and varied marketing and communications function while working towards a recognised apprenticeship qualification. The role will support learning and progression, with guidance and mentoring provided throughout.

Key Responsibilities

Content & Campaigns

* Support the planning and delivery of multi-channel marketing campaigns acrosssocial media, email, web and print
* Create and schedule content across Facebook, Instagram, LinkedIn, TikTok and X -adapting tone and format for each platform
* Write compelling copy for fundraising campaigns, events and appeals across digital and printed channels
* Help build and send email campaigns using our email marketing platform
* Assist in the production of printed materials such as flyers, posters and event collateral, working with suppliers or design tools as required
* Contribute creative ideas and see them through to execution

Data & Analytics

* Monitor and report on campaign performance across channels, including social media, email and website traffic
* Analyse campaign results and identify what's working - and what could be improved
* Build and maintain basic dashboards using digital analytics tools
* Provide regular reporting and insight to inform decision-making and future planning
* Develop an understanding of customer insight and how it shapes campaign approach

Digital Presence

* Support the management and development of our website, keeping content accurate and up to date
* Apply basic SEO principles to improve search visibility
* Assist with paid social and Pay-Per-Click (PPC) activity
* Help maintain and grow our digital audience across all platforms

Brand & Communications

* Help ensure all marketing output - across every channel - is consistent with our brand voice, visual identity and values
* Support the development of communications that speak to different audiences, including donors, volunteers, patients, families and the wider community
* Respond to enquiries and comments across social media platforms, representing the hospice warmly and professionally
* Support stewardship communications to donors, volunteers and event participants

Personal Specification

Essential :

* A genuine interest in marketing, communications or digital media.
* Good written communication skills with attention to detail.
* Confidence using digital tools and platforms, including social media and email.
* Ability to organise and prioritise tasks in a busy environment.
* Willingness to learn, take feedback and develop new skills.
* Good interpersonal skills and the ability to work collaboratively with colleagues.
* Basic IT skills, including Microsoft Office or similar systems
* An understanding that different audiences need different messages, and that different channels serve different purposes.

Desirable:

* Some experience (paid, voluntary or educational) of creating content, using social media, or contributing to marketing activity.
* GCSEs (or equivalent) including English and Maths, or willingness to work towards required standards as part of the apprenticeship.
* Some awareness of or interest in print and digital production, brand guidelines or campaign planning.

To Apply

If you feel you are a suitable candidate and would like to work for Rotherham Hospice, please do not hesitate to apply.