Marketing Operations Assistant - Placement Year

Marketing Operations Assistant - Placement Year

YOUR INTERNSHIP STARTS WITH WHAT ENGAGES YOU.

We believe in creating an environment where our interns really can learn by doing during their time with us and where they are given their own areas of responsibilities from the start. That’s why our experts treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

BMW Group Park Lane is the UK’s flagship retailer and the home of BMW, MINI and BMW Motorrad in London. Located in the prestigious area of Mayfair, we serve customers across London and beyond.

Marketing Operations Assistant - Placement Year (July 2027)

BMW Park Lane, Park Lane

As a Marketing Operations Assistant at BMW Group Park Lane, you’ll gain hands-on experience working across a small, agile and fast-paced marketing team for three premium automotive brands - BMW, MINI and BMW Motorrad. Based at our Mayfair showroom, you’ll support a wide range of marketing activities including social media, CRM, events, content creation and digital enquiry management. You’ll also assist with the day-to-day running of departments, including tasks such as stationary ordering, raising purchase orders and supporting with finance administration. This is a varied role, offering the opportunity to learn how a busy and experienced, multi-brand marketing team operates day to day.

What awaits you:

Within this role, you’ll have the opportunity to work on a diverse range of projects and collaborate with a variety of stakeholders, helping you develop a well-rounded understanding of marketing within a fast-paced retail environment.

• Social media: Support with community management across BMW, MINI and BMW Motorrad social channels, including responding to comments and messages, helping to build and develop our engaged community.
• Content & copywriting: Assist with creating content and writing copy for social posts, websites, emails and other marketing communications, ensuring all content reflects the appropriate brand tone of voice and corporate identity.
• Events: Support the planning and delivery of customer and brand events and partnerships, including researching and sourcing suppliers, ordering event materials, helping with event logistics.
• CRM & email marketing: Support the team with CRM activity, including preparing email communications, managing databases and helping with campaign administration.
• Digital enquiries: Provide support with the processing of customer enquiries and shared mailboxes, helping the team respond efficiently during busy periods and ensuring enquiries are directed to the right team.
• Marketing administration: Assist with the day-to-day running of the marketing department and showroom operations, including online ordering, supporting the extended team with ad-hoc projects and developing and documenting processes.

What should you bring along?

• Creativity: You’re curious, creative and keen to contribute fresh ideas to marketing campaigns, content and events.
• Communication: You have strong written and verbal communication skills and are confident communicating with different audiences.
• Organisation: You’re organised, reliable and able to manage and prioritise multiple tasks while meeting deadlines.
• Attention to detail: You take pride in your work and understand the importance of accuracy when working across customer communications and marketing activity.
• Digital confidence: You’re comfortable using Microsoft Office and have an interest in social media and digital marketing.
• Team player: You enjoy working collaboratively, are happy to get involved wherever needed and are keen to learn from an experienced marketing team.
• Marketing interest: You are currently studying, or have recently studied, Marketing, Business, Communications or a related subject, and are looking to gain practical marketing experience.
• Interest in automotive: You have a genuine interest in the automotive industry and enthusiasm for working with premium automotive brands.
• You are comfortable working in a fast-paced environment where no two days are the same, with the ability to adapt to a varied range of tasks.
• UK Driving licence: Desirable but not essential. There may be occasional requirements to drive vehicles to support content creation, vehicle movements and events across London.

What can you look forward to?

• Great Pay – A competitive annual salary, 27 days holiday per annum (pro rata to your contract) and an attractive pension scheme.
• Rewarding Work-Life Balance – Be part of a supportive and inclusive environment where you can learn, grow, and contribute to the future of luxury automotive excellence.
• Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

If you apply, the next stages of the recruiting process include a virtual assessment centre and an in-person interview with the hiring manager.

Please note:

To be eligible for this position, you must be returning to your studies, for a minimum of 6 months, after completion of this placement. You must be able to provide proof of your legal right to work in the UK.

We are committed to promoting equal opportunities in employment and job applicants will receive equal treatment regardless of disability, age, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, gender, sex or sexual orientation.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.

Closing date for applications: Sunday 18th October 2026.

How to apply

To apply for this role and to find out more, please click on the apply button. Please note that applications may close before the application deadline, so apply early to avoid disappointment.