Marketing Manager, Events (Europe)

About us

At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI. We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Tokyo, and Sydney.

We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family. These values are the foundation of our work, and we are committed to upholding them in everything we do.

Our co-founders are Bret Taylor and Clay Bavor . Bret currently serves as Board Chair of OpenAI. Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook. Bret was also one of Google's earliest product managers and co-creator of Google Maps. Before founding Sierra, Clay spent 18 years at Google, where he most recently led Google Labs. Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens. Before that, Clay led the product and design teams for Google Workspace. 

What you’ll do

• Third-Party & Owned Events: Plan and execute Sierra’s presence at third-party industry conferences as well as Sierra-owned and field events across EMEA, from concept through completion, ensuring each event reflects our brand and mission.

• Event Logistics & Coordination: Manage all pre-event logistics – including venue selection, vendor coordination, scheduling, logistics, event agency coordination and management, internal communications– to guarantee smooth operations and a seamless customer experience.

• Post-Event Analysis: Track and evaluate event performance and outcomes. This includes gathering attendee feedback, measuring lead generation and ROI, and compiling post-event reports to capture lessons learned and recommendations for improving future events.

• Collaboration & Growth: Work closely with the European marketing team, global events team and cross-functional colleagues (e.g. Marketing, Sales, Product) to align event plans with broader company goals.

What you'll bring

• 8+ years of marketing experience, with deep expertise in events and field marketing. You’ve led high-impact B2B marketing programs in EMEA, with a strong track record of using events to drive enterprise pipeline and revenue.

• Proven ability to plan, manage and execute exceptional events end-to-end - from executive dinners to large-scale conferences. You know how to design and deliver experiences that stand out—and tie them directly to business outcomes.

• Strong commercial mindset and sales partnership. You understand how marketing drives pipeline. You’ve worked closely with regional sales teams and know how to align programs to account priorities and revenue goals.

• Operational excellence and attention to detail. You can manage multiple programs across markets, timelines, and stakeholders without sacrificing quality and balancing the budget..

• Strong communication and teamwork skills, including the ability to coordinate effectively with vendors, partners, and internal stakeholders. Have a history of managing agency relationships. You can clearly articulate plans, updates, and post-event insights to all levels of the organisation.

• Enthusiasm for managing events internationally, with the flexibility to accommodate a dynamic event calendar that requires regular travel.

Even Better...

• Enterprise and Field Marketing Experience: Familiarity with creating and executing targeted, high-impact marketing initiatives and events designed specifically for enterprise customers and field marketing contexts, aligning closely with sales teams and strategic business objectives.

• A proactive attitude: Ability to thrive in a fast-paced environment with high expectations. You are resourceful and calm under pressure, willing to roll up your sleeves to get things done and solve challenges on the fly.

• Passion for Sierra’s mission and brand: a creative flair for designing event experiences that embody our values and leave a lasting impression on attendees. You take pride in building an events portfolio that showcases Sierra’s innovation and company values.

• Experience managing agencies and external partners across multiple EMEA markets.

Our values

• Trust: We build trust with our customers with our accountability, empathy, quality, and responsiveness. We build trust in AI by making it more accessible, safe, and useful. We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work.

• Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones. Everyone at the company knows and spends time with our customers. When our customer is having an issue, we drop everything and fix it.

• Craftsmanship: We get the details right, from the words on the page to the system architecture. We have good taste. When we notice something isn’t right, we take the time to fix it. We are proud of the products we produce. We continuously self-reflect to continuously self-improve.

• Intensity: We know we don’t have the luxury of patience. We play to win. We care about our product being the best, and when it isn’t, we fix it. When we fail, we talk about it openly and without blame so we succeed the next time.

• Family: We know that balance and intensity are compatible, and we model it in our actions and processes. We are the best technology company for parents. We support and respect each other and celebrate each other’s personal and professional achievements.

What we offer

We want our benefits to reflect our values and offer the following to full-time employees:

• Flexible (unlimited) paid time off

• Medical, dental, and vision benefits for you and your family

• Life insurance and disability benefits

• Retirement plan dependent on country of employment

• Parental leave

• Fertility and family building benefits through Carrot

• Lunch, as well as delicious snacks and coffee to keep you energized 

• Discretionary benefit stipend giving people the ability to spend where it matters most

• Free alphorn lessons

These benefits are further detailed in Sierra's policies, may vary by region, and are subject to change at any time, consistent with the terms of any applicable compensation or benefits plans. Eligible full-time employees can participate in Sierra's equity plans subject to the terms of the applicable plans and policies.

Be you, with us

We're working to bring the transformative power of AI to every organization in the world. To do so, it is important to us that the diversity of our employees represents the diversity of our customers. We believe that our work and culture are better when we encourage, support, and respect different skills and experiences represented within our team. We encourage you to apply even if your experience doesn't precisely match the job description. We strive to evaluate all applicants consistently without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.